Oasis Learning PLT is a Technology Solution Company that utilizes Training and Consulting as a means to expand its business and market reach for SMEs, Corporations, Government Agencies & NGOs.

SME and entrepreneurs

Currently, we focus on applying Digital Marketing and Strategic Management Best Practices for SME to increase their sales, increase value to customers and reduce costs. Our methodology challenges current practice among majority of SME competing fully by pricing to consider focusing on customers instead of competitors. A simple example is when customers choose which product to buy – the cheapest, the middle priced or the most expansive. It depends on what the customers want and which seller meets the customers need, it is not price alone and our technology solutions can help SMEs in determining the right customers segment and the right pricing for their products/services. This is our core offering for SMEs to achieve more success locally and internationally.

Corporations, Government Agencies and NGOs

With regards to the above, we focus on Human Capital Development and Process Automation using available technology to create a better working environment to increase productivity, reduce waste and improve profitability and value to the organization.

Based on our past experience these 2 groups : SME and Larger Organizations are inter-related and we have various projects that involves both parties thus the focus on these 2 groups of potential clients for our products/services. Overall, our offerings focus on technology and human capital solutions to increase organization value, increase productivity and reduce costs. Hopefully we can also make employers, employees, customers happier and satisfied during this process.

a) Business case

Sellers and Business Owners always aims for higher sales and customers disregard of what type of products they sell. The more the better. This focus on sales online or offline creates a momentum towards achieving higher number of sales instead of evaluating the impact of these sales towards strengthening the business and cashflows. There are many cases of business that had high sales and still suffers in terms of inadequate cash flows and low profit margins.

Even for new sellers the focus is always on fulfilling customers needs. Sometimes this focus to satisfy customers continuously may increase the cost of the product which may reduce the profit margins or even cause a loss. This is where Marketer in Digital Marketing can make a difference. This program starts from the foundation of the business (Business Model Canvas) and incorporate the plan into the Digital Marketing Strategy and Customers Engagement. The key is communicating the right messages to attract customers and manage customers’ expectations without reducing the product profit margin or increase expenses.

b) Details of the proposed training

Certified Marketer in Digital Marketing Program, in collaboration with Cybernetics International College of Technology (CICT), provides relevant on-the-job and wholesome knowledge, skills & attitude for a rewarding career in Business and Digital Marketing.

You will learn to relate Business Strategies & Management Best Practices to Digital Marketing, on topics which includes:

• Business Growth & Creativity

• Direction & Delegation

• Governance & Collaboration

• Customers & Contracts

• People, Process & Profits

Understanding Business is the first step toward becoming a Successful Digital Marketer. Next you need to understand the technology and psychology behind Digital Platforms, E-commerce, Online & Offline Marketing. Topics includes:

• IR4.0 & Cloud Computing

• Websites & Apps

• Front-end, UI/UX & Back-end

• Google, YouTube, FB, Instagram, Twitter & more

• Social Media & Content Marketing

• Data Science, Analytics & Customer Insights

• Cyber Security

Exam & Certifications

A. CICT exams & certification

B. Google Analytics, Adwords & YouTube

C. Google MyBusiness & Grow Programs

D. AMA registration & Exams

E. Hubspot Content Marketing

F. Hootsuite Social Media

a) Years of experience

We started organizing Digital Marketing & technology training for entrepreneurs and employees since 2016. The results from most of our past training are mostly towards strengthening the participants abilities and confidence in selling their products/services online in a more organized and consistent manner. Most of our past learners (business owners, agents and employees) are able to increase their sales with zero marketing techniques, utilizing free tools available online and continuously engage their customers with relevant content and activities.

b) Facilities and infrastructure

Oasis Learning PLT in collaboration with:

• Dewan Perniagaan Melayu Malaysia (DPMM)

• Yayasan Dunia Melayu Dunia Islam (DMDI)

• International Entrepreneurs Chamber Malaysia (IECM)

Agreed to shares resources in terms of facilities and infrastructure to conducts face to face programs for their members and communities.

For online program Oasis Learning will be using its own facilities of its offices in KL, Selangor & Melaka

c) Student amenities / welfare

For students who are interested to start their own business but do not have any product/services, at the end of the program they will be matched to suitable product owners/services that is within their area based on smart partnership agreement with various organizations which includes DPMM. DMDI, IECM & local product owners

The main purpose of this program is to ensure that the learners are able to use digital technologies to increase thier household income using successful time tested techniques and tactics. This is supported by our pool of coaches and product owners who are committed to guide/support the participants to achieve success for up to 3 months.

As the knowledge, skills and attitude introduced in the program are also used by international companies, values and best practice, we believe the learners will also be recognized within the Digital Marketing industry to sell other brands products/services as well.

The key purpose of this program is to produce positive, healthy mind and body Digital Entrepreneurs who are skilled at solving their customers challenges/problems at work and in their lives. This critical skills, knowledge and attitude is the key to a Digital Entrepreneur success and survivability in any economic and business challenge.