Nurtr - Privacy Policy

Nurtr — Privacy Policy

Effective Date: August 22, 2026
Last Updated: August 22, 2026

At Nurtr — Growing Together, Every Day, we believe that pregnancy is personal, and the information you share with us should be treated with care and respect.

This Privacy Policy explains how BabyFlix Media Inc. (“BabyFlix,” “we,” “us,” or “our”) collects, uses, stores, discloses, and protects information when you use the Nurtr mobile application, website, and related services (collectively, the “Services”).

Please read this Privacy Policy carefully. By accessing or using Nurtr, you acknowledge that you have reviewed this Privacy Policy.

1. Information We Collect

Depending on how you use Nurtr, we may collect several categories of information.

A. Information You Provide Directly

You may provide information when you create an account, complete a profile, use Nurtr's features, contact us, make a purchase, or otherwise interact with the Services.

This may include:

• First and last name;

• Email address;

• Telephone number;

• Username or account credentials;

• Date of birth or age information;

• Pregnancy-related information;

• Estimated due date;

• Pregnancy stage or gestational information;

• Pregnancy-related preferences;

• Symptoms or wellness information that you choose to enter;

• Notes, journal entries, or other information you voluntarily submit;

• Communications with us; and

• Other information you voluntarily provide.

You are not required to provide information that is not necessary for a particular feature of Nurtr. However, certain features may not function without the information requested.

B. Pregnancy and Health-Related Information

Because Nurtr is designed specifically for pregnancy education and engagement, you may choose to provide information relating to your pregnancy, health, wellness, symptoms, or other pregnancy-related experiences.

Examples may include:

• Estimated due date;

• Pregnancy week;

• Pregnancy symptoms;

• General wellness information;

• Pregnancy milestones;

• Information about your pregnancy experience; and

• Other health-related information you voluntarily provide.

Please only provide information that you are comfortable storing within Nurtr and that you are authorized to provide.

Nurtr is not intended to function as a substitute for a medical record or healthcare provider.

C. Information Collected Automatically

When you use Nurtr, certain information may be collected automatically, depending on your device, operating system, permissions, and configuration.

This may include:

• IP address;

• Device type;

• Operating system;

• Browser or app version;

• Mobile device identifiers;

• General location information;

• Language and regional settings;

• Time zone;

• App usage information;

• Pages, screens, or features accessed;

• Dates and times of activity;

• Crash reports;

• Performance information; and

• Other technical information necessary to operate and secure the Services.

D. Purchase and Subscription Information

If you purchase a subscription, premium feature, or other product through Nurtr, payment processing may be handled by Apple, Google, or another payment provider.

We may receive information regarding the transaction, such as:

• Subscription status;

• Purchase date;

• Renewal date;

• Product or subscription purchased;

• Transaction identifier; and

• Limited payment-related information.

We generally do not receive or store your complete credit-card number when payment is processed directly by an app-store or third-party payment provider.

E. Information From Third Parties

We may receive information from third parties when permitted by law and consistent with your choices.

Examples may include:

• App-store providers;

• Authentication providers;

• Analytics providers;

• Advertising or marketing partners;

• Service providers;

• Payment processors; and

• Other technology providers that support Nurtr.

2. How We Use Information

We may use information we collect to:

• Provide and operate Nurtr;

• Create and manage user accounts;

• Personalize the Nurtr experience;

• Provide pregnancy education and informational content;

• Provide pregnancy-week information and developmental information;

• Provide wellness information and reminders;

• Respond to customer-service requests;

• Process subscriptions and purchases;

• Communicate with users about the Services;

• Send administrative notifications;

• Improve the functionality and performance of Nurtr;

• Understand how users interact with the Services;

• Detect, investigate, and prevent fraud, abuse, security incidents, and unauthorized activity;

• Maintain and improve security;

• Conduct analytics and research;

• Develop new features and services;

• Comply with legal obligations;

• Enforce our Terms & Conditions; and

• Protect the rights, safety, and property of BabyFlix, our users, and others.

We may also use information in aggregated, de-identified, or anonymized form for legitimate business purposes, including analytics, research, product development, and improving our Services.

3. Personalized Experiences

Nurtr may use information you provide, including pregnancy-related information, to personalize the content and experience presented to you.

For example, Nurtr may use your estimated due date or pregnancy week to provide information relevant to your current stage of pregnancy.

Personalization does not mean that Nurtr is providing a medical diagnosis or individualized medical treatment.

4. Artificial Intelligence

Certain Nurtr features may use artificial intelligence, machine learning, automated systems, or similar technologies.

Information you provide may be processed by these systems to:

• Generate educational content;

• Personalize information;

• Organize or summarize information;

• Improve user interactions;

• Provide automated assistance;

• Improve the Services; or

• Develop and test new features.

AI-generated information may be incomplete, inaccurate, outdated, or inappropriate for your particular circumstances.

Nurtr's AI features are not a substitute for professional medical care.

Where third-party AI or technology providers are used, information may be processed by those providers on BabyFlix's behalf subject to applicable contractual, privacy, and security requirements.

5. How We Share Information

We do not sell your personal information simply because you use Nurtr.

We may disclose information to third parties in the following circumstances:

A. Service Providers

We may share information with trusted service providers that perform services on our behalf, such as:

• Cloud hosting;

• Data storage;

• Analytics;

• Customer support;

• Payment processing;

• Security;

• Communications;

• Authentication;

• AI and technology services;

• Software development; and

• Infrastructure services.

These providers are permitted to use information only as necessary to provide services to us or as otherwise permitted by law.

B. Business Partners

We may share information with business partners when necessary to provide a feature or service, when you request or authorize the sharing, or when otherwise permitted by applicable law.

C. Legal Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law;

• Respond to lawful governmental requests;

• Respond to subpoenas, court orders, or legal processes;

• Protect our legal rights;

• Enforce our agreements;

• Investigate fraud or security issues; or

• Protect the safety of users or others.

D. Corporate Transactions

If BabyFlix participates in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar corporate transaction, personal information may be transferred as part of that transaction, subject to applicable law.

E. With Your Consent

We may share information when you specifically authorize us to do so.

6. Advertising and Marketing

Nurtr may contain advertising, sponsored content, promotional materials, or links to third-party products and services.

Depending on the technologies used within Nurtr and applicable law, advertising and marketing partners may receive certain information about interactions with the Services.

BabyFlix will not knowingly provide advertisers with individually identifiable pregnancy or health information for advertising purposes unless permitted by applicable law and appropriately authorized.

We may use non-sensitive, aggregated, or de-identified information for advertising measurement, analytics, and business purposes where permitted by law.

If Nurtr uses targeted advertising technologies that constitute “sharing” or “selling” under applicable California law, we will provide applicable opt-out mechanisms.

7. Cookies and Similar Technologies

Nurtr and our websites may use cookies, pixels, SDKs, local storage, analytics tools, and similar technologies.

These technologies may help us:

• Remember preferences;

• Maintain sessions;

• Understand how the Services are used;

• Measure performance;

• Detect security issues;

• Improve the user experience; and

• Measure marketing effectiveness.

Your device or browser may provide controls for managing certain technologies.

8. Analytics

We may use analytics services to understand how users interact with Nurtr.

Analytics information may include:

• Device information;

• App usage;

• Feature interactions;

• General location;

• Session information;

• Performance information; and

• Other technical information.

Analytics data may be aggregated or de-identified where appropriate.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the Services;

• Maintain your account;

• Complete transactions;

• Fulfill legitimate business purposes;

• Resolve disputes;

• Enforce agreements;

• Meet legal obligations; and

• Protect the security and integrity of the Services.

Retention periods may vary depending on the type of information and the reason it was collected.

When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of it in accordance with applicable law.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no electronic transmission, storage system, website, or mobile application can be guaranteed to be completely secure.

You should also take reasonable steps to protect your account, including maintaining the confidentiality of your password and device.

11. Health Information and HIPAA

Nurtr is a consumer-facing pregnancy education and engagement application.

Unless expressly stated otherwise in a specific written agreement, BabyFlix does not represent that Nurtr is a HIPAA-covered entity or that all information submitted through Nurtr constitutes a HIPAA-protected medical record.

Different privacy laws may apply depending on the nature of the information collected, how the information is used, and the relationships among BabyFlix, users, healthcare providers, and other parties.

BabyFlix will comply with applicable privacy and data-protection laws governing the Services.

12. Your California Privacy Rights

If you are a California resident, California law may provide you with certain privacy rights.

Depending on applicable law and your circumstances, these may include the right to:

• Know what categories of personal information we collect;

• Know the purposes for which personal information is collected or used;

• Know the categories of sources from which information is collected;

• Know the categories of third parties with whom information is disclosed;

• Access or obtain certain personal information;

• Correct inaccurate personal information;

• Request deletion of certain personal information;

• Opt out of the sale or sharing of personal information;

• Limit certain uses or disclosures of sensitive personal information;

• Receive information in a portable format where applicable; and

• Not be discriminated against for exercising applicable privacy rights.

California law provides exceptions and limitations to these rights.

13. How to Exercise Your Privacy Rights

To submit a privacy request, please contact us using the information provided below.

When submitting a request, please provide sufficient information for us to reasonably verify your identity.

We may request additional information to verify that you are the person about whom we collected personal information or an authorized representative.

You may designate an authorized agent to submit certain requests on your behalf where permitted by law.

We will process verified requests within the time required by applicable law.

Privacy Requests:
Email: support@babyflix.net

14. Your Choices

You may have choices regarding certain information collected through Nurtr.

Depending on the feature, you may be able to:

• Update your account information;

• Modify notification preferences;

• Disable certain device permissions;

• Adjust advertising preferences;

• Delete information from your account;

• Request deletion of your account;

• Opt out of certain marketing communications; and

• Exercise applicable privacy rights.

Some information may need to be retained when required by law or reasonably necessary for legitimate business purposes.

15. Marketing Communications

You may receive emails, push notifications, text messages, or other communications relating to your account, purchases, Services, or Nurtr.

You may opt out of promotional communications by following the unsubscribe instructions contained in those communications.

Even if you opt out of promotional communications, we may continue sending necessary administrative or transactional communications.

16. Children's Privacy

Nurtr is intended for adults and is not directed toward children under 13.

We do not knowingly collect personal information from children under 13 without legally valid parental consent.

If we learn that we have collected personal information from a child under 13 in circumstances where such collection was not permitted, we will take reasonable steps to delete the information.

If you believe a child has provided personal information to Nurtr, please contact us.

17. International Users

Nurtr may be operated using infrastructure, service providers, or technology located in the United States or other countries.

If you access Nurtr from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions where privacy laws may differ from those in your country.

Where required by applicable law, we will implement appropriate safeguards for international data transfers.

18. Third-Party Websites and Services

Nurtr may contain links to websites, applications, products, or services operated by third parties.

This Privacy Policy does not govern those third parties.

We encourage you to review the privacy policies of any third-party service before providing information to them.

BabyFlix is not responsible for the privacy practices, security, or content of third-party services.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When we make material changes, we may provide notice through Nurtr, our website, email, or other reasonable means.

The updated Privacy Policy will include a revised “Last Updated” date.

Your continued use of Nurtr after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy, to the extent permitted by law.

20. Data Breach and Security Incident Notifications

If BabyFlix experiences a security incident involving personal information, we will investigate and respond in accordance with applicable law.

Where legally required, we will notify affected individuals and applicable governmental authorities within the timeframes and in the manner required by law.

Certain federal requirements may apply specifically to health information held by health applications, including the FTC's Health Breach Notification Rule.

21. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or the privacy of your information, please contact us:

BabyFlix Media Inc.
Nurtr — Growing Together, Every Day

Privacy Email: support@babyflix.net

Website: https://www.babyflix.ai/

Mailing Address:
BabyFlix Media Inc., 310 Century Circle, Danville, CA 94526, USA

22. A Note About Privacy

We understand that pregnancy information can be deeply personal.

Our goal is to make Nurtr a trusted place where expecting mothers can access useful information, organize their pregnancy journey, and engage with their pregnancy experience without compromising the importance of privacy.

We encourage you to review this Privacy Policy periodically so that you understand how information is handled as Nurtr evolves.

Thank you for trusting Nurtr.

Nurtr — Growing Together, Every Day