KUALA LUMPUR METROPOLITAN UNIVERSITY COLLEGE, MALAYSIA
Position: Senior Lecturer in Marketing and Entrepreneurship
Roles and responsibilities:
Prepared modules, lecture materials, assignments and projects for students.
Developed new syllabi, and monitored course requirements, objectives and student learning outcomes.
Maintained regular office hours for consultation and advise for students.
Maintains records and reports for the grades and development of 220 students.
Responsible for mentoring and evaluating new academic staff for business courses and sends recommendation to the head of department for feedback and suggestions.
Assisted the head of department in administrative works and attended conferences in Malaysia and abroad.
Modules:
1. Entrepreneurship (Undergraduate)
Syllabus: Introduction to Entrepreneurship, Business Opportunities, Resources and Capabilities, Business Entities, Business Plan, Management a Small Business, Marketing, Operation Management, Financial Plan, Issues in Entrepreneurship
2. Marketing Research (Undergraduate)
Syllabus: Introduction to Research, The Problem Formulation, Descriptive and Causal Research Design, Types of Research Design, and Exploratory Research , Standardized Marketing Information Services, Collecting Primary Data, Sample Size, Collecting Data- Non Sampling Data, Data Analysis (Individual and Multiple Variables), SPSS and Report Preparation
3. Research Methodology (Undergraduate)
Syllabus: Introduction to Research Methodology, Research Type Objectives and Problem Statement, Literature Review, Research Design, Theoretical Framework, Measurement Scale, Findings Analysis, SPSS Workshop
4. Principle of Economics (Undergraduate)
Syllabus: Introduction to Economics, Theory of Demand and Supply, Market Equilibria, Elasticity of Demand and Supply, Firm Production Cost and Revenue, Market Structures, Introduction to Macroeconomics, National Income Accounting, The Banking System Money and Inflation International Trade and Balance of Payment
Level: BA (Hons) Tourism and Marketing, BA (Hons) Advertising and Marketing, BA (Hons) Marketing Management
Learning outcome and course outline: upon request (please contact me)