PROJECTS
PROJECTS
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A Comparative Study of Entrepreneurial Opportunity Identification Between Immigrant Entrepreneurs and Non-immigrant Entrepreneurs in Europe .
Role: Principle investigator
Collaborator: Professor Vladi Finotto
Duration: Feb 2019 - March 2020
Grant: Postdoctoral Fellowship SECS-P/08 – Management, Università Ca’ Foscari Venezia , EUR 19.367,00 + EUR936
Methodology and techniques: mixed method (quantitative: multiple regression, EFA, CFA, survey; qualitative: content analysis, historical documents, interview)
Industry: All industries (General)
Geographical area: Europe (EU27)
Dissemination: conferences, book chapter, high impact journals, public engagement
Status: Completed
Role: Principle investigator
Host: Associate Professor Ai Hisano
Duration: 30 September to 13 October 2019
Grant: Ca' Foscari University of Venice - Overseas Mobility for Teaching Staff and Researcher 2019 to Kyoto University, Japan (Euro 2500).
Methodology and techniques: thematic analysis, NVivo, triangulation, secondary sources, qualitative research.
Industry: Textile, Marketing Strategy
Geographical area: Italy, Europe
Dissemination: seminar, article
Status: Completed
Marketing Strategy Analysis in the Italian Textile Industry: The Case of Marzotto, 1836-2004
Marketing Strategies in the Tourism Industry: Malaysia and Italy
Role: Principle investigator
Hosts: Professor Shakila Yacob and Professor Rosilawati Zainol.
Duration: May 2018 - December 2018
Grant: Ca' Foscari University of Venice - Overseas Mobility for Teaching Staff and Researcher 2018 to University Malaya, Malaysia (Euro 2500).
Methodology and techniques: multiple case study, open ended interview questions, thematic analysis, NVivo, triangulation, secondary sources, qualitative research.
Industry: Tourism, Immigrant Entrepreneurship
Geographical area: Malaysia, Italy, Europe
Dissemination: seminar, article in the university journal (KATHA)
Status: Completed
Internal Marketing and Service Innovation
Role: Third Author/ Researcher (My contribution is on the literature review, theoretical discussion, and finding discussion).
Collaborators: Professor Meng Lingjie and Dr. Soheila Raeisi
(Department of Economic and Management, Nanjing University of Science and Technology, China)
A Comparative Study of Marketing Strategies: The Development of Cosmetic Brands Created by Diaspora Entrepreneurs and Non-Diaspora Entrepreneurs in the US Cosmetic Industry
Role: Principle investigator
Supervisors: Professor Teresa da Silva Lopes and Professor Bob Doherty
Duration: October 2012 - July 2017
Funding: Ministry of Rural and Regional Development of Malaysia / Majlis Amanah Rakyat (MARA), MYR 445,748.02 (EURO 93,473.53); The York Management School (GBP1200), Sultan Ibrahim Ismail of Johor Bursary (GBP300), Francesca Carnevali Travel Grants (GBP400), A.T. Kearney Scholarship.
Methodology and techniques: multiple case study, archives, thematic analysis, open ended interview questions, triangulation, secondary sources, qualitative research.
Industry: Cosmetics and Personal Care, Diaspora Entrepreneurship
Geographical area: United States, Global
Dissemination: Academic audience - seminars, journal articles, book chapter, article, book, conferences and invited speaker. Non-academic audience - public engagement and outreach, university public events, newspaper articles, website, blog, 3 minutes thesis competition, Marie Curie European Researchers' Night, Falling Walls Berlin Finale and Conference.
Status: Completed
A Review of Marketing Strategies from the European Chocolate Industry
Role: Principle investigator
Funding: Self-funded
Duration: January 2016 - May 2017
Methodology and techniques: archives, content analysis, triangulation, secondary sources, qualitative research
Industry: Food
Geographical area: Europe
Dissemination: seminar, peer-reviewed article, case study in a textbook
Status: Completed
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