Safe enough for toddler snack hands, tough enough for trail grime. NOWATA physically removes what sanitizers leave behind.
Drop & Spread
Apply a small amount to dry hands and rub together.
Clumps Form
Our revolutionary technology binds to dirt, oil, and germs, forming visible clumps.
Done. Clean.
Brush away the clumps. No water. No rinse. No residue.
Physically removes germs
Unlike sanitizers that kill germs and leave chemical residue, NOWATA physically removes 99.9% of germs through clumping technology.
Created by parents who are scientists
Developed by Dr. Ruslan Maidans (DDS) and Dr. Yalda Shahriari (PhD, Biomedical Engineering) for their own children.
Every use saves water
Save up to 2 gallons of water with every use. 100% biodegradable formula that breaks down naturally.
As parents and scientists, we faced an impossible choice: harsh sanitizers, water-wasting soap, or single-use wipes that created mountains of trash.
So we created a better way.
After two years of research and development, we developed NOWATA—a plant-based soap that physically removes germs without water, chemicals, or compromise. What started during the pandemic as a solution for our family is now helping families everywhere keep clean hands and a clear conscience.
Playground to snack time
No more battles at wash time. Turn messy moments into giggles and clean hands—even when there's no sink in sight.
Backcountry essential
From trail grime to campsite cooking, NOWATA works when water isn't an option. Essential gear that weighs just ounces.
Conscious choices, real impact
Save 100+ gallons of water per tube. Make sustainability part of your daily routine without sacrifice.
Classroom confidence
Keep germs at bay during flu season without constant trips to the bathroom. Quick, effective, and kid-safe.
Lab-Tested Results
99.9% germ removal verified
Swiss laboratory testing using ASTM E1174 protocols confirmed NOWATA physically removes over 99.9% of virus and bacteria particles from skin.*
What's Inside
100% plant-based ingredients
No alcohol. No parabens. No phosphates. No harsh chemicals. Just effective, gentle cleaning from nature.
Made in the USA
Quality you can trust
Manufactured in the United States with rigorous quality controls. Cruelty-free and vegan.
Q: How is NOWATA different from hand sanitizer?
A: Sanitizers kill germs but leave dead bacteria, viruses, and chemical residue on your skin. NOWATA physically removes 99.9% of germs by binding to them and lifting them away—no residue left behind.
Q: Is it really safe for kids?
A: Absolutely. NOWATA is 100% plant-based with no harsh chemicals, alcohol, or parabens. We created it for our own children and use it daily with our family.
Q: How much water does it really save?
A: The average person uses 1.5 gallons of water per hand wash. With NOWATA, you use zero. That's up to 2 gallons saved per use, or 100+ gallons saved per tube.
Q: Does it work on really dirty hands?
A: Yes! NOWATA works on everything from playground grime to trail mud. The clumping technology physically binds to dirt, oil, and germs, making them visible so you can brush them away.
Q: How many uses do I get per bottle?
A: Each bottle provides 80-100 uses, depending on how dirty hands are. A little goes a long way.
Q: Can I use it on my face?
A: NOWATA is designed for hands. We recommend traditional cleansing methods for facial care.