Google Analytics Exam Answers 2017 – Update April
Custom Dimension
Custom Channel Groupings
Calculated Metric
Custom Metric
[youtube https://www.youtube.com/watch?v=sfj81VmBJjw?feature=oembed]
Analytics will alert you about duplicate data collection
Analytics will not associate these users and sessions with any domain
Analytics will associate these users and sessions with a single domain
Analytics will associate these users and sessions with their respective domains
googlemerchandisestore.com
(direct)
The total amount of revenue a business has made in a given date range.
A comparison of data between two date ranges.
A report that offers information about your audience.
An attribute of a data set that can be organized for better analysis.
Active Users report
User Explorer report
Users Flow report
Cohort Analysis report
Conversion tracking
Multi-Channel Funnels
Attribution modeling
Channel Groupings
Page-tracking hit
Event-tracking hit
Ecommerce-tracking hit
All of the above
The percentage of total site exits
The number of times unique users returned to your website in a given time period
The percentage of visits when a user landed on your website and exited without any interactions
The percentage of sessions in which a user exits from your homepage
Users who have children
Users that viewed a page on your website and then watched a video
Users 25 to 34 years of age who have their browser set to Spanish
Users that engaged in your social media or email campaigns
Cohort Analysis reports
Real-time reports
Demographics and Interests reports
Geo reports
True
False
True
False
Event Tracking
Custom Report
Custom Dimension
Calculated Metrics
Analytics will not be able to associate user behavior data with past data collected
Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will set a new browser cookie the next time a browser loads a tracked page
All of the above
True
False
Google Tag Manager
Sign-in that generates and sets unique IDs
A new Analytics account for reporting
All of the above
Event Tracking
Custom Metric
Custom Dimension
Custom Filter
True
False
Cohort Analysis report
Treemaps report
Goal Flow report
User Timings report
True
False
True
False
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu
Remove any Secondary Dimensions you have added to the report
Remove any filters you have added to the view
Behavior
Demographics
Geo
All Traffic
An additional dimension you can add to a report for more specific analysis.
A visualization that allows you to understand the impact of your data.
An additional widget you can add to a dashboard for more specific analysis.
An additional metric you can add to a report for more specific analysis.
Adjust keyword bids inside Google Analytics
Import Analytics goals and transactions into AdWords as conversions
Create remarketing lists in Analytics to use in AdWords campaigns
View AdWords click and cost data alongside your site engagement data in Google Analytics
Data Import
Cross-domain tracking
AdWords Linking
Ad Exchange Linking
Attribution Models
Audience Definitions
User ID
AdWords Linking
0
1
2
3
/ordercomplete/thank_you.html
/ordercomplete/index.html
/ordercomplete.php
/order/complete.php
gclid=
urlid=
adid=
utm=
Source, Medium, Campaign, and Ad Content
Campaign and Ad Content
Source and Medium
Campaign and Medium
Search filters
Enhanced Ecommerce
Site Search
Data Import
Every time a user makes a reservation
Every time a user performs an action with pageview tracking implemented
Every time a user performs an action with event tracking implemented
Every time a user adds an event to their calendar
Metrics
Ad type
Dimensions
Sequences of user actions
Comparison
Pivot
Percentage
Performance
After 30 minutes, regardless of user activity on your website
At noon every day
When a user opens another browser window
When a user is inactive on your website for more than 30 minutes
True
False
Interests > Affinity categories report
All traffic > Referrals report
Behavior > New vs returning report
Behavior > Frequency and Recency report
Device and operating system
Browser language setting
User’s favorite website
Page visits
Ecommerce reports
Multi-Channel Funnel reports
Acquisition reports
Goals reports
Every time a user clicks a video on a website
Every time a user searches on a website
Every time a user loads a webpage with embedded tracking code
Every time a user adds an item to an online shopping cart
Users who played a video on your website
Users who visited your physical store
Users who speak a particular language
Users who visited a specific page on your website
Map Overlay
Flat Table
Pivot Table
Explorer
Compare goal conversions and measure changes and improvements to your site
Track real-time revenue for your business
Analyze the conversion funnel on your website.
Track actual revenue from your conversions
Hit-level, session-level, product-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope
The dates in your date range.
A dimension that can help you analyze site performance.
The numbers in a data set often paired with dimensions.
A segment of data separated out in a report for comparison.
Content Drilldown report
Frequency and Recency report
Top Events report
Location report
Assisted conversion
Second-to-last-click attribution
Last-click attribution
Primary conversion
True
False
Custom Dimensions
Advertising Features
Goals or Ecommerce
In-page Analytics
Account > Property > View
Property > Account > View
View > Account > Property
Account > View > Property
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term
Medium, Source, and Content
Use a Custom Dimension as a primary dimension
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Pair metrics and dimensions of different scopes
Event
Hit
User
Session
True
False
Segments are filters that permanently alter your data
Segments are either subsets of sessions or subsets of users
Segments let you isolate and analyze your data
You can use segments to build custom Remarketing lists
Category, Action, Label, Value
Event, Category, Action, Label
Category, Action, Label, Unique Events
Category, Action, Label, Total Events
True
False
True
False
Pageview, Event, Transaction, Social
Destination, Event, Pageview, Social
Destination, Event, Duration, Pages/Screens per Session
Location, Event, Time, Users per Session
AdWords campaigns
Email campaigns
AdWords and email campaigns
None of the above
Segments
Goals
Custom reports
Custom Dimensions
Active Users report
Cohort Analysis report
User Explorer report
Users Flow report
Social media traffic
AdWords Campaign traffic
Search engine traffic other than Google
Website referral traffic
True
False
Landing Pages report
Treemaps report
Content Drilldown report
Behavior Flow report
Artificial intelligence
Facial recognition technology
A randomly-assigned unique identifier and browser cookie
A sequentially-assigned unique identifier and browser cookie
Custom Metric
Custom Report
Custom Segment
Custom Dimension
Direct
Organic Search
Device
Display
Hit
Product
User
Session
===
0
1
2
3
Frequency and Recency report
Engagement report
Active Users report
All Pages report
Custom Include filter with field “Page Title” and pattern “back to school”
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Show customized ads to customers who have previously visited your site
Create remarketing lists without making changes to your existing Analytics snippet
Allow customers to reorder an item they have previously purchased
Create remarketing lists based on custom segments and targets
Website referrals
Television commercials
Social network
Paid and organic search
Technology > Network report
All Traffic > Source/Medium report
Mobile > Devices report
Site Content > Landing Page report
TRUE
FALSE
Making a purchase
Watching a video
Customer’s lifetime value
Signing up for a newsletter
Product SKU(s)
Purchase amount
Personally identifable information
Billing city
True
False
True
False
Just after the opening <head> tag of your website
Just after the opening <body> tag of your website
Just before the closing </body> tag of your website
Just before the closing </head> tag of your website
TRUE
FALSE
Sessions / Source
Time on Page / Device Type
Sessions / Bounce rate
Total Events / User Type
TRUE
FALSE
Secondary dimensions in Standard reports
Primary dimensions in Custom Reports
Secondary dimensions in Custom Reports
All of the above
Data Import
The Networking Protocol
Browser cookies
The Measurement Protocol
Users who viewed your homepage
Users who viewed a search result page on your website
Users who viewed product detail pages
Users who returned an item they purchased
Filter 1: exclude Peru or Bolivia
Filter 1: include Brazil or Argentina
Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: include Argentina > Filter 2: include Brazil
All Pages report
Landing Pages report
Pages report
Exit Pages report
ad preference
device
time of day
location
New vs Returning report
Referrals report
Frequency & Recency report
Sales Performance report
===
You can isolate and analyze specific conversion paths using conversion segments
You can analyze users by single or multi-session conditions
You can permanently modify the data in your view
You can compare behavior metrics for groups of users like Converters vs non Converters
You haven’t shared that Custom report with users in the same view
You’ve applied too many dimensions to the Custom Report
You’ve applied a filter that filters out all of your data
You’ve applied too many metrics to the Custom Report
Data import
User ID
AdWords Linking
Goal tracking
organic
referral
cpc
utm_source
utm_medium
utm_adgroup
utm_content
The new vs Returning report
The active Users report
The Source/Medium report
The Browser & OS report
When the sessions happen in the same browser on the same day
When the sessions happen in different browsers on the same device
When the sessions share the same browser cookie
When the sessions happen in the same browser on the same device
All Pages report
Landing Pages report
Pages report
Location report