Why is it helpful to think in terms of building a movement?
Thinking in terms of building a movement is helpful because it enables long-term, transformative change by fostering collective action across diverse groups rather than focusing on isolated or short-term efforts.
Movement building brings together people, organizations, and communities who share a vision, allowing for stronger relationships, shared resources, and a broader ability to address complex challenges than any single individual or institution can manage on their own. This process strengthens strategic alliances and networks, creating lasting change beyond immediate campaigns or actions.
A movement is driven by a clear narrative or vision rooted in shared values and purpose. This taps into the dreams and motivations of those involved, inspiring engagement and persistence across time. Transformative movements reshape societal norms, influence public opinion, and shift policies to reflect the deeper values of its supporters.
Movements focus on the long haul, embracing cycles of mobilization, growth, backlash, and adaptation. Building a movement means investing in pipeline development for leaders, amplifying messages, and preparing for setbacks—leading to resilient, evolving efforts that can weather opposition and setbacks.
Relationships formed during movement building not only enhance individual and collective capacity but also foster a sense of belonging and mutual support. These connections create communities equipped to continue efforts, innovate solutions, and scale change for broader impact.
In essence, thinking in movement terms expands possibilities, deepens engagement, and increases the likelihood of achieving meaningful, lasting change.