According to Business Market Insights’ research, the North America Meat Snacks Market was valued at US$ 4,618.65 million in 2022 and is expected to reach US$ 6,459.45 million by 2028, registering a CAGR of 5.7% from 2022 to 2028. Increasing demand for high-protein snacks and surging popularity of chicken-based meat snacks are the critical factors attributed to the market expansion.
Bridgford Foods Corporation
Conagra Brands, Inc.
Country Archer Provisions
General Mills Inc.
Hormel Foods Corporation
Link Snacks Inc.
Organic Valley
Premium Brands
Tyson Foods Inc.
Werner Gourmet Meat Snacks
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Traditionally, most meat-based snacks have been made from beef and pork. However, as consumers become more health-conscious, there is a growing shift toward leaner protein sources. High consumption of beef, pork, and lamb—rich in saturated fats—has been linked to increased cholesterol levels, obesity, heart disease, and high blood pressure. As a result, more consumers are turning to chicken-based meat products, which provide ample protein while maintaining a lower calorie count.
Additionally, environmental concerns play a role in this shift. Beef, lamb, and pork contribute significantly to carbon emissions, whereas chicken production generates about 90% less carbon output. This sustainability factor further enhances the appeal of chicken-based snacks among eco-conscious consumers. In response to this growing demand, manufacturers are introducing innovative chicken-based snack products.
For instance, in May 2021, Brave Good Kind, a US-based meat snack brand, launched tender chicken bars in three flavors: Original, Teriyaki, and Hot Honey. These bars, made with antibiotic-free chicken, have gained traction among health-conscious consumers. Similarly, in October 2020, Foster Farms introduced high-protein chicken snacks in flavors such as Chile Verde, Cajun, Korean BBQ, Parmesan Garlic, and Caribbean Jerk. The rising popularity of such flavored chicken-based products is significantly driving the meat snacks market forward.
North America is a leading market for meat snacks, driven by increasing demand for high-protein and health-conscious food options. Consumers in this region lead fast-paced lifestyles and seek convenient, ready-to-eat meals, including meat-based snacks. The shift toward poultry-based options is further fueled by evolving dietary preferences favoring leaner meats. Moreover, the US ranks among the world’s largest poultry meat exporters, reinforcing the strong market presence of chicken-based meat snacks.
Key factors contributing to the North American meat snacks market growth include rising consumer spending on nutritious food, increased awareness of protein-rich diets, and rapid urbanization. Major industry players such as Tyson Foods, Inc., Bridgford Foods Corporation, and General Mills Inc. dominate this sector. These companies are continuously innovating to cater to health-conscious consumers by launching low-fat, protein-rich meat snacks.
For example, in September 2019, Werner Gourmet Meat Snacks introduced a zero-sugar jerky made from grass-fed beef, available in Original, Salt & Pepper, and Unsweetened Teriyaki flavors. These products contain zero sugar, zero carbs, and 18 grams of protein per serving, appealing to consumers seeking high-protein, low-carb snack options. The introduction of such nutritious and innovative products continues to drive demand in the North American meat snacks market.
Understanding the North American meat snacks market requires a data-driven approach, analyzing trends, key players, and regional dynamics. Strategic insights help businesses identify opportunities for differentiation, whether through targeting untapped segments or developing unique value propositions. Leveraging analytics, industry stakeholders—including investors and manufacturers—can anticipate market shifts and make informed decisions.
A forward-thinking perspective is crucial for success in this evolving market. Companies that prioritize innovation, sustainability, and health-conscious formulations will be better positioned for long-term growth. Ultimately, strategic insights enable businesses to maximize profitability and achieve their objectives in the dynamic North American meat snacks industry.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights