The government promotes a natural look. Heavy makeup is generally discouraged, and women often wear light, natural tones. Hair is usually kept short or mid-length, as extravagant hairstyles are not common or encouraged.

One interesting aspect of beauty standards in North Korea is the regulation of hairstyles. There are approved hairstyles for men and women, with a limited number of choices to maintain uniformity. Women are expected to choose from styles that reflect simplicity and conformity to societal norms.

Beauty standards are also influenced by state propaganda, which promotes the idea that beauty comes from loyalty and devotion to the country. A ‘model citizen’ is considered more attractive if they display discipline and support for the nation’s ideals.

In North Korea, beauty is not just about appearance—it’s deeply connected to conformity, modesty, and loyalty to the state. These unique standards make North Korean beauty ideals quite different from those in other parts of the world.