The artificial intelligence market in North America, is expected to reach US$ 35,863.11 million by 2028 from US$ 5,192.21 million in 2021. The market is estimated to grow at a CAGR of 31.8% from 2021 to 2028. Cloud computing is reducing the entry barrier for smaller companies seeking to profit from compute-intensive business analytics that was previously only open to the large corporations. Smaller companies are increasingly gaining access to AI. These cloud-based AI solutions effectively allow and enhance the adoption of AI. Cloud-based applications and services can provide users with immediate access to hardware services with no upfront capital investments, resulting in a faster time to market in many industries. Hence, the cloud has become an adaptable infrastructure that can be shared by different end users who may use it in a variety of ways.
Accenture
Adobe
Affectiva
Amazon Web Services
Bidalgo
CognitiveScale
IBM Corporation
Microsoft Corporation
Novantas (Amplero), Inc.
Oracle Corporation
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By Offering
Solution
Services
By Application
Social Media Advertising
Search Advertising
Dynamic Pricing
Virtual Assistant
Content Curation
Sales & Marketing Automation
Analytics Platform
By End-Use Industry
BFSI
Retail
Consumer Goods
Media and Entertainment
North America, comprising the United States, Canada, and Mexico, is a highly developed region known for its advanced technology, high standard of living, and robust infrastructure. The region's strong technological foundation has fostered a highly competitive market, where businesses continuously innovate to meet rising consumer demands for high-quality products and applications.
The artificial intelligence (AI) market in North American marketing is driven primarily by the growing adoption of big data analytics and other advanced technologies. Additionally, the increasing focus on customer-centric marketing strategies is accelerating the market’s growth.
North America is a global hub for technology adoption and development, supported by favorable government policies, a strong industrial base, and high consumer purchasing power, particularly in the U.S. and Canada. Any disruptions to key industries in the region can have significant economic implications.
The COVID-19 pandemic, while disruptive, also positively impacted the marketing industry. As of April 20, 2021, the U.S. had recorded 32,475,043 COVID-19 cases, according to Worldometer. In the first nine months of the pandemic, overhead costs—including expenses related to sales, research and development (R&D), and administration—declined due to strict cost-control measures. However, despite the initial downturn, earnings improved through continued cost optimization. Moreover, the pandemic heightened the demand for AI-driven marketing solutions, as many government-designated essential projects continued without interruption.
Strategic insights into North America's AI-driven marketing sector offer a data-driven analysis of industry trends, key players, and regional dynamics. These insights help businesses identify untapped market segments, develop unique value propositions, and stay ahead of competitors.
By leveraging data analytics, industry stakeholders—including investors, manufacturers, and marketers—can anticipate market shifts and adapt their strategies accordingly. A future-focused approach is crucial for navigating this dynamic landscape, ensuring long-term success and profitability. Ultimately, strategic insights empower businesses to make informed decisions that drive growth and capitalize on emerging opportunities within the North American AI marketing market.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights