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Dr. Webster’s research centers on understanding the complex dynamics of consumer behavior and loyalty within the sport industry. His work combines quantitative and qualitative methodologies to explore themes of consumer loyalty and fan experience, specifically examining the psychological factors that drive deep, lasting connections between fans and sports entities. By focusing on elements like ego involvement, psychological connection, and the fan experience, Dr. Webster aims to produce insights that enhance marketing strategies, economic development, and management practices within sport.
Dr. Webster’s research centers on understanding the complex dynamics of consumer behavior and loyalty within the sport industry. His work combines quantitative and qualitative methodologies to explore themes of consumer loyalty and fan experience, specifically examining the psychological factors that drive deep, lasting connections between fans and sports entities. By focusing on elements like ego involvement, psychological connection, and the fan experience, Dr. Webster aims to produce insights that enhance marketing strategies, economic development, and management practices within sport.
Key Topics
Key Topics
Consumer Loyalty & Fandom
Consumer Loyalty & Fandom
This research examines the social and psychological factors that foster deep connections between fans and sports entities, focusing on how loyalty develops and endures through elements like ego involvement and self-identification within fandoms.
Fan Experience & Sport Venues
Fan Experience & Sport Venues
This research focuses is fan experience and sport venues, investigating how facility design enhances socialization, optimizes operational efficiency, and contributes to placemaking to enrich the overall fan experience.
Research Centers
Research Centers
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