I am an Assistant Professor of Marketing at the Marshall School of Business, USC. I teach graduate-level courses on Digital Marketing.
I am currently pursuing research in two streams. In the first stream, I study the economics of AI algorithms. My most active work studies algorithms offered by technology platforms in the housing market. I also have prior work on AI bias, fairness, and explainability. In the second stream, I study creative content and Web 3.0. My most active work is on live streaming and music. I also have prior work on Blockchains and NFTs for managing creative content.
My research is focused on uncovering the ill effects of unregulated technologies on consumers.
I completed my PhD from Carnegie Mellon University with a dissertation on the Economics of Machine Learning and Blockchain Technologies. Before academia, I developed financial technology and risk models for Goldman Sachs.
Areas of Expertise
Topics: Algorithmic Pricing, Economics of AI and Web 3.0
Methods: Machine Learning, Econometrics and Game Theory
Markets: Housing Market, Creative Content and Decentralized Markets (Blockchains, NFTs)
Social Science Research Network (SSRN) and Google Scholar Pages.
Work on Algorithmic Pricing and Housing Market Platforms
Work on AI Explainability, Bias and Fairness
Why eXplainable AI (XAI) regulation may harm consumers? [Accepted at Marketing Science, pdf]
What is the attractiveness premium for MBA grads? [Publication at ISR]
How to fix over-estimation bias from ML extracted image/text/audio features? [pdf]
How to apply Deep Learning for computer vision tasks in business research? [Publication, video]
Work on Web 3.0, Decentralized Markets and Creative Content
How do Bitcoin miners collude to keep it from scaling? [Publication at Management Science]
What are the applications of Blockchain and NFTs in Creative Industry? [Publication at JMR]
How to design effective music previews? [pdf]
How does privacy regulation impact live streamers?
Working with PhD Students
Dissertation Committee for:
Poet Larsen (exp. 2025 @ USC)
Yanyan Li (exp. 2025 @ USC)
Behnam Mohammadi, (exp. 2025 @ CMU)
Also actively working with: Yuan Yuan (3rd year CMU), Aparna Jayaram (2nd year USC)
Career and Education
Assistant Professor of Marketing at University of Southern California: 2021 - Present
Vice President Strategist at Goldman Sachs: 2020 - 2021
PhD Candidate at Carnegie Mellon University: 2016 - 2020
Associate Strategist at Goldman Sachs: 2011 - 2016
Undergraduate at Indian Institute of Technology Delhi: 2007 - 2011