I am an Assistant Professor of Marketing at the Marshall School of Business, USC. I teach graduate-level course on Digital Marketing.
I am currently pursuing research on two streams. In the first stream, I study the economic implications of algorithms and related challenges of bias, fairness, explainability, trust, and adoption. My most active work studies algorithms in the context of the housing market. On the second stream, I study Web 3.0 and creative content such as music, livestream videos, and pictures. Across both streams of research, I highlight the ill effects of unregulated disruptive technologies on consumers.
I completed my PhD from Carnegie Mellon University with a dissertation on - Applications and Economics of Machine Learning and Blockchain Technologies. Before academia, I developed financial technology and risk models for Goldman Sachs. Given this background, I have expertise at the cross-section of Marketing, AI and FinTech.
Areas of Expertise
Topics: Algorithmic Pricing, Economics of AI and Web 3.0
Methods: Machine Learning, Econometrics and Game Theory
Markets and Platforms: Housing Market (Zillow, RedFin), Decentralized Markets (Blockchains, NFTs) and Creative Content (Music, Pictures)
Social Science Research Network (SSRN) and Google Scholar Pages.
Work on Algorithmic Pricing and Housing Market Platforms
Work on AI Explainability, Bias and Fairness
Why eXplainable AI (XAI) regulation may harm consumers? [Accepted at Marketing Science, pdf]
What is the attractiveness premium for MBA grads? [Publication at ISR]
How to fix over-estimation bias from ML extracted image/text/audio features? [pdf]
How to apply Deep Learning for computer vision tasks in business research? [Publication, video]
Work on Web 3.0, Decentralized Markets and Creative Content
How do Bitcoin miners collude to keep it from scaling? [Publication at Management Science]
What are the applications of Blockchain and NFTs in Creative Industry? [Publication at JMR]
How to design effective music previews? [pdf]
How does privacy regulation impact live streamers?
Working with PhD Students
Yuan Yuan, Carnegie Mellon University (co-author)
Behnam Mohammadi, Carnegie Mellon University (co-author and dissertation committee)
Aparna Jayaram, University of Southern California
Yanyan Li, University of Southern California (dissertation committee)
Career and Education
Assistant Professor of Marketing at University of Southern California: 2021 - Present
Vice President Strategist at Goldman Sachs: 2020 - 2021
PhD Candidate at Carnegie Mellon University: 2016 - 2020
Associate Strategist at Goldman Sachs: 2011 - 2016
Undergraduate at Indian Institute of Technology Delhi: 2007 - 2011