According to the Commonwealth War Graves Commission database, 32 people died at 294 Clapham Road on 13 October 1940. The dead included five husband-and-wife couples and one mother-and-daughter. Judging from the names of the casualties, The Prince of Wales may have been an Irish pub or at least popular with the Irish community.

The blast caused heavy damage to the front half of the building which was the main part of the pub, but the rear part, The billiard room and saloon lounge were not as badly damaged. The front of the pub was subsequently demolished, and the rear of the pub was then used as a lock-up pub, it was eventually closed in 1944.

Amongst the dead were two air raid wardens, John Peerless and Alfred Charles Soper, and one member of the Southwark First Aid Post.

Esther Alberta Folwell died of her injuries at Brookwood Hospital three days after the bombing.

Two others, Joseph Rowe Allen, 66, of 32 Gresham Road, and Alfred Warren Banks, 60, of 39 Kay Road, died at South Western Hospital on the same day. It’s possible, given the hospital’s proximity to the bomb site, that they were casualties of the same incident.

There were a further five victims in South Lambeth that night: two at 87 South Lambeth Road (Albert William Whiting, 49, and Ernest Edward Cotton, 55; and three at Victoria House, Albert Edward Parker, 40, and a married couple, Jack and Doris Lilian Halliday, aged 32 and 34. Possibly the bombs were dropped by the same plane following the road from Vauxhall (a major target for its rail, road and river connections).

The day after the Prince of Wales was hit 66 people died when Balham tube was bombed and on the following day, 15 October, over a hundred were killed in the shelter at Kennington Park.

The 32 people listed below died at 294 Clapham Road (The Prince of Wales) on 13 October; as previously mentioned, Esther Alberta Folwell died three days later.

The original memorial plaque gave the toll as 30 people, but its replacement does not give a figure.