EFFICIENT ASSORTMENT MANAGEMENT
WHAT IS IT?
WHAT IS IT?
Interactive workshop covering presentations, group discussions, exercises, case studies to help you:
Interactive workshop covering presentations, group discussions, exercises, case studies to help you:
- Understand the benefits of proper Assortment Management
- Learn a framework that will help you optimize your assortment and identify factors that influence the assortment
- Analyze main KPI’s for selecting the right assortment
- Coordinate assortment decisions with Category Management strategies
- Contribute to your organization’s operational effectiveness and efficiency
- Achieve immediate positive impact
- Network with people in the category management domain
BENEFITS OF ATTENDING THIS WORKSHOP
BENEFITS OF ATTENDING THIS WORKSHOP
- Understand the benefits of proper Assortment Management
- Learn a framework that will help you optimize your assortment
- Analyze main KPI’s for selecting the right assortment
- Coordinate assortment decisions with Category Management strategies
WHO SHOULD ATTEND?
WHO SHOULD ATTEND?
Retailers:
Retailers:
- Category Managers,
- Operations Managers,
- Consumer Insights Managers,
- Buyers,
- Promotional Managers,
- Merchandising teams,
- Space planners,
- Business/Sales Analysts...
Manufacturers / Suppliers:
Manufacturers / Suppliers:
- Category Managers,
- Consumer Insights Managers,
- Trade Marketing Managers,
- Business/Sales Analysts,
- Brand Managers,
- Key Account Managers,
- …
Level: Beginner to Intermediate
Level: Beginner to Intermediate
WHEN & WHERE
WHEN & WHERE
Date & Time:
4th - 5th June 2019, 9:00 - 18:00
4th - 5th June 2019, 9:00 - 18:00
Venue:
City Tower, Erbia Congress Centrum (27th floor), Hvězdova 1716/2b, Prague
AGENDA
AGENDA
DAY 1
Registration
Introduction
- What is Assortment Management
- Why Assortment Management
- Shopper influence on Assortment
- Shopper needs & decision making
Assortment Management (Supplier perspective)
- Shopper Decision Tree (SDT)
- Group exercise
- Sales and marginal benefits
- Category Strategies and Innovation
- Case Study
Category Management
- Category Role, Strategy, Tactics
- Group Exercise
Category Level Assortment Management
- Category Actions & Strategy
- Category Management process
- Group Exercise
DAY 2
Review Day One
Data Sources
- What information is commonly needed
- Category, Shopper, Retailer Information
- Group Exercise
Assortment Management (Retailer perspective)
- Assortment Management KPI’s
- Planning for success
- Creating Clusters
- Store/Cluster strategies
- Assortment Optimization Procedure
- Case Study
Group Exercise
- Introduction to Case Study
- Brainstorming
- Team preparation
Group Presentations
- Case study presentations
- Open discussion