360° Immersive Technology Market size was valued at USD 7.5 Billion in 2024 and is forecasted to grow at a CAGR of 18.9% from 2026 to 2033, reaching USD 35.2 Billion by 2033.
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South Korea 360° Immersive Technology Market: Exploring Industry Demand and Market Types
The South Korean 360° Immersive Technology Market is rapidly expanding, attracting significant attention from various industries. As immersive technology like virtual reality (VR), augmented reality (AR), and mixed reality (MR) becomes more sophisticated, the demand for 360° immersive experiences is growing. This technology is transforming industries such as entertainment, gaming, education, retail, and healthcare, leading to innovative applications that enhance user experience and provide new ways of engagement.
One key market trend is the adoption of 360° immersive technology by the entertainment industry. South Korea is known for its strong presence in entertainment, especially in gaming and film production. The rise of 360° immersive gaming experiences, combined with VR and AR technologies, has made gaming in South Korea more interactive and engaging. The gaming market alone is expected to witness continued growth, as consumers seek more immersive and realistic experiences. Furthermore, the entertainment sector is exploring virtual concerts, live events, and immersive cinema, providing new revenue streams.
In the retail sector, South Korean brands are embracing immersive technology to offer customers interactive shopping experiences. Virtual try-ons and 360° product views are increasingly being integrated into e-commerce platforms, offering consumers a more personalized and engaging shopping experience. This technology also benefits physical stores by enhancing in-store experiences with interactive displays and virtual guides, which help customers make informed purchasing decisions.
Healthcare is another sector tapping into the potential of 360° immersive technology. Medical professionals are utilizing VR simulations for surgical training and patient treatment. These simulations offer hands-on experience without the risks associated with traditional training methods. Additionally, patients benefit from immersive therapies, such as VR environments designed to reduce stress and pain during medical procedures.
As demand grows across industries, South Korea's 360° immersive technology market continues to evolve. Companies are now investing in hardware, software, and content development to provide high-quality experiences. As technology advances, industries will require even more tailored solutions, such as enhanced resolution, faster processing speeds, and innovative content creation tools, ensuring the market's expansion in the years to come.
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ThoroughTec
Expedia
Priceline
Aveva Group
ESI Group
Schneider Electric
Siemens
Applied Research Associate
Designing Digitally
Immerse Learning
Mass Virtual
Fly Elise-ng
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the South Korea 360° Immersive Technology Market
Augmented Reality (AR)
Virtual Reality (VR)
Mixed Reality (MR)
Extended Reality (XR)
Artificial Intelligence (AI) Integration
Hardware
Software
Services
Entertainment & Gaming
Education & Training
Healthcare
Retail
Manufacturing
Real Estate & Architecture
Aerospace & Defense
Automotive
Individual Consumers
Enterprises
Head-Mounted Displays (HMDs)
Smartphones & Tablets
Smart Glasses
Wearable Devices
Other Devices
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
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1. Introduction of the South Korea 360° Immersive Technology Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. South Korea 360° Immersive Technology Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. South Korea 360° Immersive Technology Market, By Type
6. South Korea 360° Immersive Technology Market, By Application
7. South Korea 360° Immersive Technology Market, By Geography
Asia-Pacific
China
Japan
Korea
India
Australia
Indonesia
Thailand
Philippines
Malaysia and Vietnam
8. South Korea 360° Immersive Technology Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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