NextGen Leads

Founded in 2014 and headquartered in San Diego, California, NextGen Leads, LLC operates as a technology-driven digital advertising company built specifically for the insurance industry. The organization supports agents, brokers, and carriers by connecting them with consumers who are actively shopping for insurance coverage. By focusing on intent-driven engagement, NextGen Leads helps clients reach shoppers in the 65 health insurance, Medicare, and auto insurance markets while maintaining control over costs and performance outcomes.

Strategic Focus Within a Competitive Market

NextGen Leads is positioned within the insurance marketing and data solutions sector, where precision targeting is essential. The company emphasizes reaching consumers who have already demonstrated interest in insurance products rather than broad audiences. This strategy allows insurance professionals to focus their time and resources on prospects with a higher likelihood of conversion. By combining data intelligence with digital advertising expertise, NextGen Leads helps clients adapt to changing consumer behavior.

Values That Guide Daily Operations

Integrity, transparency, and client accountability shape the way NextGen Leads conducts business. The company is committed to protecting consumer privacy and ensuring clear communication with clients. Campaign activity, pricing, and performance metrics are always visible, enabling clients to make informed decisions. This open approach reduces uncertainty and supports long-term relationships built on trust and consistency.

Services and Solutions

NextGen Leads offers a diversified set of marketing solutions that allow insurance professionals to select the engagement channels best suited to their goals. Each service is designed to deliver verified, high-intent consumer connections with flexible targeting options.

Consumer Data Programs

Consumer data programs provide access to individuals actively researching insurance online. These leads are generated through company-controlled digital properties and are reviewed for accuracy before delivery. Agents can filter contacts by criteria such as location, age, and plan type. In the 65 health insurance category, this includes a wide range of coverage options, enabling agents to tailor outreach to specific market segments.

Phone-Based Transfer Connections

Phone-based transfer connections link agents directly with consumers who have expressed interest and completed the initial screening. A US-based call center handles verification and compliance steps before transferring calls. Clients are billed based on the length of each call, ensuring costs align with actual engagement time and lead quality.

Inbound Call Engagements

Inbound call engagements allow agents to receive calls from motivated shoppers seeking immediate assistance. Billing is calculated by call duration, which supports cost efficiency and meaningful interaction. This option is particularly effective for complex insurance products, where personalized explanations and guidance are critical to consumer decision-making.

Automotive Insurance Outreach

For auto insurance professionals, NextGen Leads delivers targeted data leads and call opportunities that reach drivers comparing policies. Real-time delivery ensures relevance, while advanced filtering tools help agents match prospects to underwriting requirements. This results in improved engagement and stronger campaign performance.

Medicare Enrollment Marketing

Medicare marketing programs address the needs of a rapidly expanding senior population. NextGen Leads supplies compliant data and call leads that support outreach during enrollment periods and throughout the year. These programs help agents connect with seniors who are evaluating Medicare Advantage, Supplement, and Part D options.

Technology Built for Control and Efficiency

A proprietary technology platform supports every campaign managed through NextGen Leads. Clients use an intuitive dashboard to launch, pause, or modify campaigns without delays. Budget controls, bid adjustments, lead filters, and delivery schedules can be updated in real time. This level of control allows clients to respond quickly to staffing changes or market conditions.

The platform operates on a second-price auction model, which promotes fair and competitive bidding. The winning bidder pays only 1 cent more than the second-highest bid, ensuring cost efficiency while preserving access to premium opportunities.

Regulatory Safeguards and Quality Controls

NextGen Leads applies strict compliance measures to protect both clients and consumers. Data leads are verified using established consent validation tools, while call-based services include structured prequalification processes. These safeguards ensure that all interactions meet regulatory standards and industry best practices, reducing risk for insurance professionals.

Solutions for Carriers and Independent Agencies

The company serves a diverse client base, including national carriers, regional agencies, and independent agents. Carrier-focused campaigns are customized to meet branding and volume requirements while maintaining compliance. Independent agents benefit from a self-service platform and access to experienced account managers who provide strategic insights and ongoing support.

Flexible Spending and Payment Options

NextGen Leads maintains a pay-for-performance pricing structure with no subscription fees or long-term commitments. Clients pay only for the leads or calls they receive. Optional auto-funding features help maintain uninterrupted campaign activity by automatically replenishing balances and supporting consistent lead flow.

Growth Recognition and Industry Standing

The company’s expansion and operational success have been recognized through industry rankings, including its 2019 placement on the Inc. 5000 list. Beyond awards, NextGen Leads has built a strong reputation for reliability, ethical conduct, and continuous innovation. Clients value the company’s ability to deliver consistent results while adapting to the evolving insurance landscape.