Us Smart TV Market Size By Applications, By Type, By End-User, By Deployment & By Technology 2032
Smart TV Market was valued at USD 155 Billion in 2022 and is projected to reach USD 250 Billion by 2030, growing at a CAGR of 6.5% from 2024 to 2030.
The US Smart TV market is experiencing significant growth, driven by increasing consumer demand for internet-enabled televisions that offer streaming services, gaming, and social media integration. As of 2025, the market is projected to reach 50.73 million units, with expectations to grow at a compound annual growth rate (CAGR) of 2.29%, reaching 56.81 million units by 2030. This growth is attributed to advancements in display technologies, such as 4K and 8K resolutions, and the integration of streaming platforms like Netflix, Hulu, and Disney+. Major players in the market include LG Electronics, Samsung Electronics, Sharp Corporation, Sony Group Corporation, and Panasonic Holdings Corporation. The increasing adoption of smart TVs is also influenced by the decline in traditional cable subscriptions and the rise of on-demand content consumption. Consumers are seeking devices that provide seamless access to a variety of entertainment options, leading to a surge in smart TV sales. Additionally, the integration of advanced features like voice control, artificial intelligence, and enhanced connectivity options has further propelled the market's expansion. The competitive landscape is marked by continuous innovation, with manufacturers striving to offer superior picture quality, user-friendly interfaces, and compatibility with a wide range of applications. The market's growth is also supported by favorable economic conditions and consumer spending patterns, which have contributed to the increased purchasing power of households. As the market evolves, it is expected that smart TVs will become more integrated into the smart home ecosystem, offering enhanced functionalities and interoperability with other connected devices. This trend is anticipated to drive further growth and innovation in the US Smart TV market, solidifying its position as a dominant segment in the consumer electronics industry. The convergence of entertainment, technology, and consumer preferences continues to shape the future of smart TVs, making them a central component of modern home entertainment experiences.
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Samsung Electronics
Samsung Electronics
LG Electronics
TCL
Hisense
Sony
Skyworth
Foxconn (Sharp)
Xiaomi
Vizio
Samsung Electronics
Panasonic
Chonghong
Konka
TOSHIBA
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Smart TV Market
Age
Income Level
Household Size
Viewing Habits
Content Preference
Device Interactions
Display Technology
Screen Size
Smart Features
Brand Preference
Purchase Influencers
Purchase Channels
Price Ranges
Discount Sensitivity
Financing Options
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Smart TV Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Smart TV Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Smart TV Market, By Type
6. Global Smart TV Market, By Application
7. Global Smart TV Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Smart TV Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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