United States Oral Probioics Market was valued at USD 15.5 Billion in 2022 and is projected to reach USD 25.1 Billion by 2030, growing at a CAGR of 6.9% from 2024 to 2030.
The US oral probiotics market has been experiencing significant growth, driven by increasing consumer awareness of gut health and the role of probiotics in improving digestion, immunity, and overall well-being. Probiotics, which are beneficial bacteria, are being increasingly incorporated into various products such as dietary supplements, functional foods, and beverages. This surge in popularity is also influenced by growing concerns over the impact of modern diets, stress, and environmental factors on gut health. As a result, the demand for oral probiotics in the US market has been steadily rising, with projections indicating substantial market expansion in the coming years.
The health benefits of probiotics, particularly in promoting a healthy gut microbiome, are at the forefront of this trend. Many consumers are now turning to probiotics to address issues like bloating, indigestion, and even mental health, as emerging research suggests a connection between gut health and mood regulation. Probiotic supplements, available in forms like capsules, tablets, powders, and liquids, are becoming a regular part of daily health routines for millions of Americans. The rise of the wellness industry, along with an increasing focus on preventive healthcare, is further boosting the growth of the oral probiotics market.
In terms of market segmentation, dietary supplements dominate the US oral probiotics market, with the largest share attributed to capsules and tablets. However, there is also a growing demand for probiotic-infused functional foods and beverages, such as yogurt, juices, and smoothies, which offer a more convenient way for consumers to incorporate probiotics into their diets. Additionally, the market has seen an uptick in innovative probiotic products, such as gummies and even beauty products, further expanding the reach of oral probiotics across different consumer demographics.
With growing consumer interest in sustainability, many probiotic brands are focusing on environmentally friendly packaging and sourcing practices, aligning with the broader trends in the health and wellness industry. As consumers become more discerning about the origin and quality of the products they purchase, the market is expected to see greater competition as brands emphasize their commitment to transparency, quality, and sustainability. The US oral probiotics market is poised for continued expansion, driven by innovation, consumer demand, and a growing understanding of the importance of gut health.
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NatureWise
Now Foods
DS Healthcare
Higher Nature
NutriPreme
Candidabiotix
Hyperbiotics
Jarrow Formulas
Life Extension
Natren
NatureWise
Aqua Flora
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Oral Probioics Market
Capsules
Tablets
Powders
Gummies
Liquids
Single-Strain Probiotics
Multi-Strain Probiotics
Synbiotics (Combination of Probiotics and Prebiotics)
Adults
Children
Senior Citizens
Pregnant Women
Online Retailers
Pharmacies
Health Food Stores
Supermarkets and Hypermarkets
Direct Sales
Digestive Health
Immune System Support
Weight Management
Skin Health
Mental Health Support
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Oral Probioics Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Oral Probioics Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Oral Probioics Market, By Type
6. US Oral Probioics Market, By Application
7. US Oral Probioics Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Oral Probioics Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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