SEO or search engine optimization is a vitally important marketing strategy for businesses today. Competition for the top spots in Google, Bing, and other search engine results is fierce. This isn’t surprising, since 89 percent of customers research products, services, or businesses online before making a purchase, according to a report from Fleishman-Hillard. As a result, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. Here are the top seven ways an SEO company can help your business thrive.
SEO services help your website gain a higher search rank and a greater online visibility. HubSpot reports that 75 percent of customers never make it past the first page of search results. That means if your website isn’t on the first page of search results, the majority of potential customers may not even realize your business exists!
Google assigns well-optimized websites the top spots in search results, generating a high online visibility for your business. An SEO company can help your website meet all of the criteria that Google’s search algorithm considers when assigning search rank.
Websites that occupy the top spots in search results generate the most traffic. 33 percent of web traffic goes to the first result, and a whopping 91 percent of traffic goes to results on the first page. An SEO company will optimize your website so it gains a higher online search rank, which will increase the amount of inbound traffic to your website.
Accurate keyword research plays a crucial role in getting your social media posts noticed. When you use trending keywords for your industry in your social posts, viewers are more likely to notice, share, and click on your posts. An SEO company can provide you with the latest keywords for your social posts and even optimize your images and videos in your posts to help them generate more interest. This increases customer engagement with your company, which helps them view your business as a trusted entity.
Search results are becoming increasingly local; in fact, 30 percent of mobile searches are related to a location, according to Google. With so many customers looking for highly ranked businesses near their physical location, establishing a local online presence becomes vitally important. Top New York City SEO firm
For example, if your business is located in Fort Lauderdale, your best move is to hire an agency that provides local SEO services in Fort Lauderdale to establish your local presence. The agency will enter your business into local directories, make sure your Google My Business listing contains accurate location data, and create cross-links with other businesses in your area.
These efforts will establish a local presence for your business so you appear prominently in Near Me searches and other location based queries.
Google assigns the top spots in searches to websites that deliver the most relevant, complete answers to queries. An SEO company can research the leading keywords for your niche then create interesting content that incorporates those keywords in the optimal density to gain a top spot in searches.
When customers repeatedly find your content in the top spots for industry keywords, they will come to rely on your website as their go-to place for knowledgeable content. This builds your credibility as an industry authority.
Functionality is a key component of search engine optimization. Without clear navigation and easy accessibility, visitors leave poorly performing websites in a hurry. 50% of online sales are lost because visitors can’t find content, according to research by Forrester. When you hire a Fort Lauderdale SEO agency, they will perform a page-by-page audit to optimize your website for the best performance on desktop and mobile. Every element of your site will be examined and adjusted to provide fast load times, easy navigation, and the best user experience possible.
An SEO agency can use Google Analytics or other analysis software to uncover information about your visitors’ online activities. By analyzing which pages customers visit the most, where visitors spend the most time, and other actions taken, an SEO agency can help you understand your customer. Finding out which products and services your customers are most interested in and other insights will help you tailor your company to better meet their needs.