Marketing Promotion
a Ja Company
Our Background:
Newtritional HK is a private limited company focused on creating customised diet plates/ lunchboxes for people of all age groups in order to encourage people to undertake a healthy diet instead of unknowingly consuming an overdose of industrially processed foods. We aim to maintain a healthy lifestyle for all age groups through diet and nutrition, via the conduit of a nutritional plate.
Our ideal customer base are those that wish for a qualitative improvement to their daily lives via means such as our nutritional plate/lunchbox. Since our product is a passive means of promoting living a healthy lifestyle starting from a balanced diet, we require the current societal trend of staying healthy and fit to incentivise the purchase of our product - the consumer takes the initiative
Our New-tritional Plate satisfies all nutritional, aesthetic and functional needs. All our measurements are precisely researched in order to provide the best effect for our customers dietary needs. We also include common functions that our customers are all interested in, features like being microwavable, great portability, separate nutritional sections.
Why make Newtritional Box?
During COVID-19, Hong Kong obtained happiness from food. Many people were restricted in their homes and did little exercise. It also made unhealthy changes in eating habits. According to a survey by CUHK and Sunlife, the Hong Kong obesity rate of children has increased by 1.8 times and 60% of people in Hong Kong have gained weight, which could largely increase the rate of obesity in Hong Kong.
Amid reading these articles, our company always hopes to contribute in helping the community and to make a difference in the world. As a result, we hope to be able to provide a solution through creating our very own nutritional plate in order for people in all age groups to easily maintain a healthy lifestyle. We also hope our product will allow us to understand more about their nutritional needs throughout different life stages. With rapid increase in global warming, our company also focuses on using green and sustainable materials to create our products, contributing to this global problem.
Our Goals:
Vision: to be a sustainable organisation and help make a healthy community
Mission: to maintain a healthy lifestyle for all age groups through diet and nutrition