Organization

Advancing integrated and sustainable transport for the Cambridge region

Core objective of Smarter Cambridge Transport

Have a positive influence on the development, content and delivery of transport strategies, policies and projects, locally and nationally. In particular, to advance transport that is:

• Environmentally sustainable
• Integrated
• Socially equitable
• Beneficial for public health
• Fair to future generations
• Sensitive to context
• Well designed
• Supportive or regenerative of affected neighbourhoods
• Future-proof
• Delightful
• Best value for money, with all the above appropriately monetised

How we achieve this

1. Inform decision-makers and influencers about well-evidenced best practice.
2. Build a team with credible expertise on all relevant aspects of transport, including place-making, environmental impact, behaviour and personal choices, public health, and value for money.
3. Encourage local authorities to communicate, engage and consult more effectively and honestly.
4. Challenge and critique professional reports to ensure decisions are made on the basis of good quality data, appropriate options and sound reasoning.
5. Disseminate best practice and ideas to professionals in transport and planning through training, conferences, seminars and published, broadcast and social media.
6. Promote innovative and progressive ideas in public discourse.
7. Gain understanding and trust by establishing relationships with local communities, businesses, schools, universities, and other groups.
8. Develop a reputation with local politicians as a neutral, impartial, trusted and authoritative voice on transport and related matters.
9. Provide a credible voice to national forums, including respected industry journals and events.
10. Partner with other organisations that share our vision and objectives.