What to Include in a New Company Launch Press Release

When launching a new company, there's no better way to spread the word than through a well-crafted press release. A new company launch press release can help you gain media attention, attract customers, and set the stage for future success. However, writing a press release that captures attention and delivers a clear message requires careful planning and execution. In this comprehensive guide, we'll explore the essential elements to include in a press release for a new business launch, providing you with tips, templates, and a clear understanding of what makes a press release effective. 

Attention-Grabbing Headline

Your headline is the first thing people will see, so it needs to be captivating and concise. Make sure it's clear that you're announcing a new company. Use action verbs and keep it under 100 characters to ensure it's easy to read and share. Here are some examples of headlines for a new company launch press release:

A compelling headline not only captures attention but also provides a quick glimpse into what your press release is about.

Subheadline with Key Information

Following the headline, include a subheadline that adds context and supports the main headline. This is where you can provide a bit more detail about the launch and what makes it unique. A subheadline should be brief and to the point, emphasizing the most important aspects of your product launch press release or business launch.

Date and Location

Include the date and location of the press release to provide context. This information is usually placed at the top, right before the body of the press release. It lets readers know when and where the news is happening, and it's especially important if your launch has a local or regional focus.

Opening Paragraph

The opening paragraph, often called the lead, should provide a concise summary of the key points. This paragraph should answer the "who, what, when, where, and why" questions. Think of it as your elevator pitch for the press release. Here's a typical structure for a lead in a press release launching new product or business:

• Who: The name of your company

• What: The announcement of the new business or product

• When: The launch date

• Where: The location or region of focus

• Why: The unique value proposition or reason for the launch

Details About the Company

After the lead, delve into more details about your company. Explain what sets it apart from the competition and why it's relevant to the market. Describe your company's mission, vision, and values. If you have a compelling origin story, this is a great place to share it. Include information about the founders, their backgrounds, and what inspired them to start the business.

Information About the New Product or Service

If your new brand launch press release is focused on a new product launch, describe the product in detail. Highlight its features, benefits, and how it addresses a specific problem or need in the market. Use this section to showcase what makes your product unique and why customers should be interested.

Quotes from Key Stakeholders

Including quotes from key stakeholders adds credibility and personalizes your press release. These quotes can come from founders, executives, or other influential people within the company. The quotes should reflect the company's enthusiasm for the launch and emphasize the benefits for customers.

Additional Information and Call to Action

In this section, provide any additional information that may be relevant to your audience. This could include details about launch events, partnerships, or upcoming milestones. You should also include a call to action, encouraging readers to visit your website, follow you on social media, or contact you for more information.

Contact Information

Ensure your product launch press release includes clear and accurate contact information. This should consist of a name, email address, and phone number. If you have a dedicated media contact, include their details. This makes it easy for journalists and other interested parties to reach out with questions or requests for additional information.

Boilerplate

The boilerplate is a brief paragraph at the end of the press release that provides background information about your company. It should be consistent across all your press releases, giving a general overview of what your company does. The boilerplate serves as a reference point for those unfamiliar with your business.

A well-written new business launch press release can set the tone for your company's success. By following these guidelines and including the essential elements, you can create a press release that grabs attention, communicates your message, and inspires action. Remember to keep your press release clear, concise, and engaging, and don't forget to proofread before sending it out. With a compelling press release, you'll be on your way to making a strong first impression in the market.

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