Free Online Book Marketing for Authors

Free online book marketing for authors complements print book marketing and places your name, books, products, and services in front of millions of customers, clients, and web browsers to increase your income and save you money. New Degree Press is an IBPA-recognized Hybrid Publisher. Our mission is to help creators "Create. Demonstrate. Inspire."

Millions of people browse the web and shop online to make purchases. Why not create web content promotion and purchasing links that point to you, your books, services, and products? Changes in the publishing industry, like digital formats and reading devices, have caused publishers to scramble for survival in the digital age, leaving authors the responsibility of book marketing--print and eBooks.

A solid publisher's book marketing campaign may only consist of traditional methods--newspapers, magazines, book reviews, trade articles, literary journal excerpts, publishing industry listings, library recommendations, book signings, public speaking engagements, television and radio interviews, and personal appearances.

Although your publisher may also sell your book online, it may be a good idea for you to encourage your publisher to create Internet buzz that will increase your book sales, literary credibility, and income opportunities.

However, publishers' book promotion budgets are so tight and getting tighter that you can bet you will not be able to ask for and receive a more extensive marketing program than the one your publisher offers other authors.

With this in mind, investigate the idea of doing your own Internet book marketing to augment your publisher's efforts. There are several ways to make and save money using free web resources to create web presence, Internet buzz, and a free book marketing campaign.

Web Content as a Way to Increase Book Sales

To increase your Internet visibility, arrange a free web presence campaign to complement the book marketing campaign that your publisher conducts or an independent book marketing campaign if you are self-published. Write and distribute free online press releases and articles to increase interest in you and your book. In these web distributions, include links to:

* Reviews of Your Book

* Excerpts from Your Book

* Your Author Biography

* Book Ordering Information

* Literary Contributions

* Publication List

* News Coverage

* Speeches You Have Made

* Public Service

To entice web news services to pick up your story for their target audience, keep your web content newsworthy and lively, and not reading like promotional material. Following news guidelines, you may be quoted by news services. Being quoted increases your chances for subscriptions or syndication. By keeping the writing fresh--meaning not copied directly or duplicated of other writing you have already placed on the web in previous articles or press releases--your stories will continue to receive search engine attention.

When you recycle web content from articles and press releases you have written for submission in locations around the web, be sure to thoroughly re-write and edit the copy, adding new text, links, videos, and photographs (if the service allows images and videos). By the way, before you chose a submission service, free or paid, note what features they have available for you to upload images and video, and add URL links.

If you are not an author but intend to use your web presence campaign to secure public speaking engagements to increase product sales or promote your business, your Internet press releases and articles can cover new product descriptions, announce personnel promotions or publicize where you have spoken in public or will be speaking in the future.

Be sure to include in your promotional materials as many live links to your relevant websites, blogs, contact page, ordering information, and catalogs as the free press release and article submission service will allow. And explore several services to maximize your reach.

A Pocketful of Internet Savings Coupons

Free web content to establish and manage your online presence is like savings coupons and they are all over the web. Using free resources, you can literally turn the contents of your computer, bookshelves, forgotten boxes under beds, file drawers, and storage units into cash! There are great ideas hidden under that junk! Don't let these writing ideas turn into dust! You can use them to market your books and products. Re-write and sell yourself with what was once useless stuff taking up precious space in your house and expensive space in commercial storage lockers.

Being a writer may mean that producing copy is easy for you. However, simply being able to produce a copy is not enough. Even copy considered good for print media may not be such good copy for the Internet. One must either learn to search engine optimize Internet copy to take full advantage of technology or hire a reputable professional to write credible copy and provide search engine optimization (SEO) for maximum free internet exposure. But remember, you can't fool the search engines, which are being updated constantly to catch your clever tricks. New Degree Press to act as a next-generation publisher and production agency for the new media landscape.

The only way to win the search engine optimization game is to provide lots and lots of original, well-written copy on a regular basis that appeals to a wide audience. Many website masters and designers are learning the hard way that they still must also appeal to the human reader. The copy must satisfy two audiences--search engines and people--each of which has a different set of needs. The only trick in the search engine optimization game is to strike a balance between technology and humanity. And the balance is weighed by the use of appropriate words for each in the same copy, without overuse or under-use of words for human readers or keywords that lead a human reader to a search engine result.