Post Crisis

Introduction

• "Maggi Mee" is a famous brand of instant noodles created by Nestle underr the Maggi brand. It is particularly popular in Southeast Asia especially Malaysia, Singapore and Indonesia. These noodles are quick and simple to cook, making them an ideal meal alternative for many individuals. Currently, most people have difficulty with their school and employment. When time is limited, they have little alternative but to consume quick noodles as part of their diet.

• Reputation management goes beyond crisis reaction and includes proactive reputation-building measures. To establish a solid reputation, organizations should use good brand message, corporate social responsibility activities and ethical behavior. 

• The controversy triggered a countrywide recall and temporary ban on Maggi noodles, which significantly harmed the brand's reputation and market share.