The project is located in Rennebu Municipality (see map at bottom of page). The municipality has sawmills, a cabin factory and companies with production of residential and holiday homes as some of their main businesses (Store Norske Leksikon 2019).
Cabins are omnipresent in Norway. Historically, remote mountain cabins were characteristic, often without electricity or water. Nowadays, families want bigger cabins, and many of the modern cabins are at least as modern, as big and have the same equipment as everyday homes. In 1983, 1600 new cabins were built in Norway, and the average size was 62,2 m². In 2018, 6159 new cabins were built, and the average size was 96 m² (SSB 2019). The picture below portrays the number of new cabins built each year and the growth from 1983 to 2018 (SSB, 2019).
This project is in Rennebu municipality, but we will use information about the cabin industry in Oppdal as that is the information we have at hand, and they are close to one another. In the case of Oppdal municipality, cabins are only used 57 days each year on average (Nasjonalparken næringshage AS 2015). That means that these big cabins are unused 308 days each year. This is not sustainable, as the cabin industry keeps growing. We simply cannot own one cabin each if we want the industry to be sustainable. Therefore, this project aims at solving this problem, creating a sustainable solution. The solution seems to have close ties to the idea of sharing economy.
In Oppdal the cabin building industry is an important economic factor. Cabins in Oppdal ensure 180 full-time equivalents (FTE), and an additional 85-100 FTEs come from the building of new cabins (Nasjonalparken næringshage AS 2015).
The cabins in this green cabin development project will be built in clusters, and have facilities that the different cabins share. These are facilities that are not necessary for each cabin owner to own by themselves, such as a sauna, an extra guest rooms, a storage, a ski workshop and so on. In addition to sharing these facilities, this project wants the cabins to be used more than 64 days a year. One way to ensure this, is to encourage the owners of each cabin to rent out their unit when it is not used by themselves. This can enhance sustainability through sharing, and more people will have access to the mountain and the recreational activities it provides. How this will be done is not yet decided.
This project has close ties to the "sharing economy" phenomenon. Sharing economy is based on a peer-to-peer relationships, avoiding existing market actors. It involves someone providing a service customer want, often by using online platforms (Schor & Fitzmaurice 2014). AirBNB and Uber are examples of this.
Another word for this is collaborative consumption (CC). Proponents of the trend expect it to counteract societal problems we have today, such as hyper-consumption, pollution, and poverty (Hamari et al. 2015). Schor and Fitzmaurice (2014) found three main motivations to engage in CC. The first motivation is economic, as it delivers value to consumers as well as income for producers or providers. The second is to reduce the ecological footprint and to increase sustainability. The last motivation to engage in CC is social connections and networks (Schor & Fitzmaurice 2014). These three motivations are all highly relevant in this project.
For a better understanding of the sharing economy, watch the video below.
This map shows the location of the project discussed on this web page.
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