LIFE OF THE CREATIVE DIRECTOR....

Join us as we embark upon the life of "Neidra NeNe Celena Demery the Fashion and Interior Designer.       A typical day within the fashion zone can be truly delightful and rewarding but challenging and over-exerting. Never dull or boring but very much thrilling and exhilarating. We at BOF (Business of Fashion Magazine) caught up with the multi talented business owner and was thrilled to speak with her and squeeze in an overview of her daily life as a multi-business owner. Neidra Demery spent some time in the corporate world and enjoyed a background in sales, that landed her a position within the pharmaceutical industry. Introduced to Pharmaceutical sales she realized creativity was at the core of her calling and was eager to embark upon her entrepreneurial adventures into the Fashion and Interior Design world.  Once we caught up with the talented Designer, we inquired about a complete overview of her daily life as a business owner.  Here is what Neidra Demery had to say: Nene's daily journey  always starts in the early AM hours!  Her morning cup of coffee or green tea along with fresh fruit and home made oatmeal is always inviting  for her. Nene enjoy the reading of her daily text and morning prayer which is very important as she begin her day!  The preparation of a daily lesson plan is truly essential along with the prep time to gather all needed daily supplies. Gathering her thought process mentally before heading out the door is last but not least.  

Once arriving to her destination a typical day starts with a team meeting to bring her up to speed on all current updates.  Analyzing her business agenda, covering preset appointments, examining the latest designer fabric's and swatches to interpret the best selection's for the upcoming in-store boutiques collection. Covering every aspect of  her fabric design board and assuring complete satisfaction of all color choices before the fabric selection is ordered. Reviewing spec sheets to ensure the smoothness of the manufacturing process. Always ensuring that the completed garments are executed correctly without flaws or careless mistakes. Neidra Demery goes on to explain how superior quality is indeed a must during the manufacturing process. Neidra's main goal and number one focal point as a designer is always top quality and not so much as mass quantity she says. The high quality of the designer garments exceed or out weigh's the focus on quantity. The fitting of model's for photo shoots is ideal once the collection is completed. 



To learn more visit: www.houseofbeverlyhills.com

As a designer the entire fashion concept must be fully in tact before the daily operation can be an over all success she says.  Neidra Demery explain saying...  

I am very diversified and being organized when it comes to the entire operation of your business is an added plus. I take the entire scope of my business very serious and keep the entire establishment flowing on a positive level. Having design knowledge, fabric, textile insight and understanding is a absolutely must to run the operation successfully. Excellent channels of communication is a plus when collaborating with other business affiliate's, client's and your over all team.  Creativity as well as complete knowledge of the day to day operation is the most important.  When it comes to  timely production process, it is essentially important that everything is on point in completing  all upcoming deadlines and projects. Neidra Demery educate us on a tech pack and how it is a crucial piece in and acts almost as a visual contract for what is needed for the production team or factory to create. Also pricing along with  material  and color selection. The utilization of the tech pack really make the process an absolute success. The amount of material needed is  very important if you are on a budget and also how many units you desire to manufacture is a key factor if you are not looking to over spend. Having complete overview of the entire  production process from start to finish is a plus to run your operation successfully!