Dr. Najoie Nasr

Najoie Nasr is currently Assistant Professor of Business and Coordinator of the Advertising and Communication emphasis at Haigazian University. She obtained her Doctorate in Business Administration, majoring in Marketing, from Grenoble École de Management, France, in July 2016. At Haigazian University, she has taught a variety of undergraduate and graduate courses and supervised master’s theses for almost twenty years. At the American University of Beirut, she taught undergraduate marketing and marketing research and a graduate course in Healthcare Marketing. She is very passionate about delivering the teaching material in creative and interactive ways. Her non-academic experience spans the fields of banking and consulting. Dr. Nasr has organized and led workshops aimed at training business entrepreneurs in market analysis and business plan development. Her main research interests lie in consumer engagement and cross-cultural differences in consumer behavior. She has published in refereed journals and presented her work at national and international conferences.