Few executives in today's dynamic corporate environment are as innovative and purposeful as Naushad Parpia. Beyond simply constructing businesses, his work involves transforming sectors with conscience, vision, and inventiveness. With his businesses, Naushad Parpia combines sustainability, wellness, and technology into a singular, progressive approach to business. At Earthside Farms, he promotes mindful living with goods that are health-focused and sustainably sourced, while at Plative, he propels global digital change via strategy and clever solutions. His belief that a business's success is always best used to improve people's lives, build stronger communities, and inspire future generations of ethical businessmen is evident in all of his initiatives.
Transforming Tech Consulting with Plative
One of Naushad’s most important contributions is in CRM & ERP consulting with his company, Plative. Under his leadership, Plative has helped many enterprises streamline systems using tools like Salesforce and NetSuite.
A big move was appointing a strong CEO (Paulo Kaiser) while Naushad shifted to Chairman of the Board. This shows he’s thinking strategically: scaling leadership so the company can grow further. Plative’s reputation for fast growth is not just about revenue; it’s also about delivering quality, reliable tech solutions and being recognized as a partner by big platforms.
Healthy Innovation and Product Growth with Earthside Farms
While Plative represents his impact in tech, Earthside Farms shows Naushad’s work in the healthier snacks/wellness space. Launched in February 2022, it responds to rising demand for tasty snacks and better-for-you products.
A notable achievement: in mid-2024, Earthside Farms launched its product line in Walmart nationwide. That opens access to a large customer base, targets people looking for snack alternatives, and marks a strong validation of product quality. Their product approach is clear: sugar-free, vegan, gluten-free, keto-friendly—allowing conscious consumers to enjoy flavor without compromising health.
Thought Leadership & Shaping Mindsets
Naushad Parpia also helps by facilitating discussions, writing, and speaking on the ideal way for the company to operate. The phrase "failing fast, improving faster," which he frequently emphasizes, pushes businesses to iterate rapidly rather than waiting for ideal plans.
He writes on the roles of technological trends, innovation formulae, leading market-leading firms, ethical conduct, and coordinating business practices with well-being. In Earthside Farms & Plative, he utilizes these concepts; therefore, they are not only theoretical to him.
Purpose-Driven Business & Ethical Practices
A core part of his work is ensuring his companies are committed to integrity, transparency, and community. At Earthside Farms, ingredient sourcing, honest labeling, and building trust with customers are central.
He also uses his work as a platform to support broader causes: environmental conservation, animal welfare, and healthier lifestyles. His aim is not just financial success, but leaving an impact that echoes beyond profit.
What’s Next: Scaling & Influence
Looking ahead, Naushad Parpia is working to scale Earthside Farms over the next years to become a recognized leader in healthy snacking globally. He is also pushing Plative to further innovation, adopt new tech, refine consulting approaches, and maintain high standards even as complexity increases.
Another emerging piece is using his platforms (blog, articles, speaking) not just to share success, but to mentor, inspire, and shift norms, toward business being more human, thoughtful, and aligned with wellness.