Nathalie Kyriakou
Nathalie Kyriakou
Nathalie Kyriakou is a marketing and communications leader with over 20 years of experience turning ideas into meaningful impact. Her work across technology, finance, and consumer goods has always been guided by the goal of making a difference in people’s lives. In her current role as Vice President of Marketing and Communications at Nolos, she leads efforts to protect families, simplify legal and financial services, and increase access to essential tools that help people feel secure. Outside of her corporate position, she is active in her community, supporting projects that strengthen families, promote education, and provide access to important services.
Born in Beirut, Nathalie grew up in a trilingual home, speaking English, French, and Arabic. Being raised in a culturally diverse environment gave her the ability to connect with people from different backgrounds—an ability that has been a constant asset in her career.
She earned her Bachelor of Business Administration from HEC Montréal. In 2004, she began her professional journey as Marketing and Communications Manager at Groupe Deschênes, where she learned to shape a brand’s voice, strengthen its reputation, and align marketing strategies with business objectives.
In 2010, Nathalie joined Rogers Communications in Montréal as a Senior Marketing Specialist. She worked on acquisition and retention campaigns for consumer services, developing skills in campaign execution, media planning, and creative storytelling.
By 2013, she became Marketing and Digital Manager at Beiersdorf, the global company behind Nivea. She managed national advertising campaigns, public relations activities, and brand ambassador programs, using digital platforms to enhance visibility and strengthen brand awareness in the Canadian market.
In 2015, Nathalie entered the financial services sector as a Financing Mortgage Advisor at La Capitale (now Beneva). Over the next five years, she earned recognition for her transparency and dedication to client care. She was honored as one of the Top Financial Mortgage Performers for three consecutive years and as one of the Top Mortgage Sales Performers for two straight years.
Her focus extended beyond meeting sales goals. She worked to build lasting relationships, ensuring each client was informed, supported, and confident in their financial decisions.
In March 2022, Nathalie took on the role of Vice President of Marketing and Communications at Nolos, a growing LegalTech and FinTech company based in Montréal. Nolos’s mission is to make legal and financial services more accessible, affordable, and easy to understand, particularly for families in Quebec.
She leads the company’s brand strategy, positioning, and communications, ensuring every message reflects its mission and values. Her responsibilities include overseeing marketing campaigns that promote services like digital wills, estate planning, and financial tools. These campaigns aim to educate, empower, and help people protect their families, homes, and assets.
For Nathalie, the value of her work comes from making a difference. She is committed to helping families understand the importance of protecting their loved ones, beginning with steps such as creating a legal will. She believes that education on legal rights and financial planning is a powerful way to bring about long-term change.
Her philosophy is centered on trust, empathy, and clarity. She believes that legal and financial services should be simple, direct, and free from unnecessary complexity. At Nolos, she works to ensure that communications are human and relevant, always remembering that behind every decision is a family seeking security.
Her fluency in English, French, and Arabic enables her to connect with Quebec’s diverse communities, ensuring Nolos’s message of accessibility, education, and empowerment reaches the widest audience possible.
Throughout her career, Nathalie has been recognized for delivering results while maintaining a focus on impact. At La Capitale (now Beneva), she was named one of the top financial mortgage performers for three consecutive years and one of the top mortgage sales performers for two straight years.
She has contributed to national marketing campaigns for brands such as Nivea and Rogers, combining creativity with measurable results. At Nolos, her strategic leadership has helped shape a brand identity built on clarity, trust, and relevance, positioning the company as a leader in accessible legal and financial services for Quebec families.
Nathalie’s dedication to service extends into her personal life. She supports initiatives that help people gain access to the resources they need to protect their families and prepare for the future. She is involved in her community and church, valuing the connections and relationships she builds along the way.
Her personal and professional values are closely linked, with kindness, empathy, and family at the core of her approach.
Family is central to Nathalie’s life. They provide her with inspiration, balance, and motivation. She enjoys spending time with her loved ones and values the connections that keep her grounded.
Her interests include traveling, swimming, sailing, and reading. She is particularly interested in books about leadership, branding, and personal growth. For Nathalie, life is about building meaningful connections, sharing experiences, and finding joy in both everyday moments and major milestones.