Facebook Sales Funnel

✅About Funnel: 

Listen, if it is your new business so, this new face to all customers. And most people don't know about your services. So, first of all, we need public awareness and traffic to your website. Then after 5-10 days when we get enough visitors on our website, we're able to run sales ads to make sales. So, a new business needs 10-20 days to generate a minimum result. 

Key Points:  

• The first 5-10 days are dedicated to building brand awareness and driving traffic to the website.  

• Sales campaigns should start once you’ve gathered enough website visitors and engaged prospects.  

• A good business typically takes 30-60 days to see solid results, with a continuous budget investment for optimal growth

✅Listen, this is only a plan, not an exact time. Our main goal should be first to drive Traffic to our website. Then we can run a sales campaign. So, If we run ads and research for your business product, I think we can get minimum results in 15 days.   

 ✅Maybe you can ask me why we don't run sales ads first.  If we run at first sales without collecting website visitors, I think, it would just be our money lost without results. 

So the sooner you can get enough visitors to your website, the sooner the sales will come.

If you want to generate sales in 2-3 weeks, your sales funnel needs to be quick, focused, and persuasive. Here’s how you can structure it to get results fast:

### **1. Awareness (Days 1-5)**  

Start by grabbing attention. Use eye-catching ads with beautiful photos and videos of your t-shirts and skirts. Focus on showing how unique and stylish your products are. At this stage, you're introducing your brand to people who might be interested in fashion. You want them to stop scrolling and notice you.  

**Targeting**: Use broad targeting, focusing on people interested in fashion and apparel. Get your brand in front of as many relevant people as possible.

### **2. Consideration (Days 5-12)**  

Now that people know about your products, it's time to get them thinking about buying. Retarget people who have visited your website or engaged with your ads but haven’t bought anything yet. Show them more product options and highlight any special offers, like a limited-time discount or free shipping.

**Targeting**: Focus on people who showed interest but didn’t purchase yet. Use carousel ads or videos to showcase more of your collection and keep them engaged.

### **3. Conversion (Days 12-21)**  

This is the final step: turning interest into sales. Retarget the people who have visited your product pages or added items to their cart. Give them a reason to buy now, like a time-sensitive discount or a “limited stock” warning. Make the offer irresistible so they feel the urgency to make the purchase right away.

**Targeting**: Focus on retargeting warm audiences—people with strong buying intent. Use dynamic product ads to show them the exact items they viewed or added to their cart.

### **Key Strategies**  

- **Strong Visuals**: Make sure your ads stand out with high-quality, eye-catching images and videos.

- **Urgency**: Create a sense of urgency with limited-time offers, discounts, or low-stock notifications.

- **Retargeting**: Keep reminding people who have shown interest in your products until they are ready to buy.

With this approach, you can create a fast, effective sales funnel to start seeing sales within 2-3 weeks.

Budget Allocation for Fast Results:

• Awareness: 20-30% of your budget should go to awareness campaigns to get the word out about your products.

• Retargeting: 50-60% of your budget should focus on retargeting warm leads who’ve shown interest but haven’t purchased yet.

• Conversion: 10-20% of your budget should be used for final conversion ads, targeting those who are most likely to buy (e.g., abandoned cart users).

By following this optimized funnel with clear urgency, strong visuals, and tailored retargeting, you increase the chances of driving sales within a 2-3 week period.

Day 1-10: Awareness & Engagement

Objective: Get your brand in front of potential customers and build initial interest.

1. Top of Funnel (TOF) - Brand Awareness Ads:

   • Use Meta ads (Facebook and Instagram) to run broad-targeting, high-reach ads.

   • Focus on eye-catching visuals and video ads that showcase your product’s key features and benefits.

   • Ad Objective: Brand awareness, video views, or traffic.

Day 11-20: Consideration & Retargeting

Objective: Nurture visitors and increase their intent to purchase.

1. Middle of Funnel (MOF) - Retargeting to collect Action: (View content, add to cart, checkout)

   • Target users who have engaged with your content visited your site or watched a high percentage of your video ads.

   • Try to collect View content, add to cart, checkout)

Day 21-30: Conversion & Sales Push

Objective: Sales ads, Catalog ads

1. Bottom of Funnel (BOF) - Sales Ads:

   • Launch ads targeting people who visited your site, viewed product pages, or added items to their cart but didn’t purchase.

   • Include limited-time offers, discounts, or free shipping promotions to create urgency.

   • Use carousel ads showing product variations or product reviews to reinforce trust.

2. Dynamic Product Ads:

   • Use dynamic ads to show users products they’ve browsed on your site. These ads provide a personalized touch and can remind them to complete their purchase.

3. Upselling and Cross-selling:

   • Once a user makes a purchase, show them ads with related or complementary products, or offer bundles to increase your average order value.

4. Email Retargeting:

   • Send abandoned cart emails to remind potential customers to complete their purchases. Include a special offer if necessary (e.g., a small discount or gift).

Ad Optimization Tips:

• Testing: Continuously A/B test different ad creatives (images vs. videos), headlines, and copy to see what resonates best with your audience.

• Budgeting: Allocate a higher portion of your ad budget to retargeting in the later phases of the funnel (Day 21-30) to maximize conversions.

• Tracking & Analytics: Use Meta’s tools to monitor performance and optimize for conversions.

Overall Timeline:

1. Days 1-10: Awareness and engagement through broad audience targeting.

2. Days 11-20: Retarget warm leads and nurture them with more detailed content.

3. Days 21-30: Push hard for sales with retargeting, dynamic ads, and time-sensitive offers.

Following this structured funnel strategy, your eCommerce brand can generate strong sales momentum within 30 days.