As we explain in the article below, UX enhancement is effective for common eCommerce issues like cart abandonment, high bounce, and low conversion rates. If you have any of these issues, you can request Napollo's E-commerce UX and UI design services.
Through web projects across industries, Napollo has identified the tangible impact of user experience on return on investment (ROI) and its importance to user retention. In this article, we focus on the user experience in eCommerce and explain the crucial details for building a successful user experience throughout the customer journey, from search to payment. Napollo is the best Ecommerce Development Agency in Dubai UAE.
According to the latest UX ROI study, which includes data collected by eMarketer and Baymard Institute, e-commerce websites lose up to $ 1.42 trillion a year due to poor user experience. The same report shows that 88% of online consumers tend to leave an e-commerce website if they are not satisfied with the experience it offers.
Additionally, Baymard UX surveys demonstrate the role of user experience in reducing the percentage of abandoned cars, which currently represents 69.2% worldwide. Out of the top 5 reasons for cart abandonment, 3 fall under the 'bad website user experience' umbrella - 31% of US online customers. USA They left the cart because they were asked to create an account, 23% did so because the payment process was too complicated and 20%, because the store did not show the total order in advance.
Building on his 16 years of eCommerce advice, Napollo offers practical advice to help you improve the user experience of your online store during all the important steps of the customer journey.
Predictive suggestions are the safest way to make finding a customer easier, which is now assumed by 96% of e-commerce websites. However, approximately ¼ of these online stores do not offer a satisfactory user experience for predictive searches. The most popular bugs are narrow screens (especially on mobile devices), distracting images, and useless or confusing text formatting.
Here are some tips to improve predictive search:
Offer no more than 10 search tips on desktop computers and 5-8 on mobile devices.
More than 10 or 8 tips create narrow screens and prevent users from seeing more than just the extensive search bar.
Do not scroll the list of suggestions.
Scrolling through predictive search tips can be very difficult, especially on mobile devices.
Keep symbols / words written in normal type and the suggested ending of a word or phrase, in bold.
The user already knows what they just typed, so they should put more visual emphasis on the new information to make it easier to scan the information.
Highlight the active suggestion.
When a user recognizes a suggestion as a relevant suggestion and tries to interact with it, the website must provide visual feedback to make it clear that the proposed rule has been selected.
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Categorize catalog
In Napollo experience, more than half of all online stores suffer from overcategorization. This means that the items are misclassified and some of the defined categories are types of a product category. For example, "glasses," "cups," and "cups" should be all types of products in a "container" category in the kitchen store.
Too many categories make your catalog unmanageable and confusing, which is likely to repel customers. Don't underestimate the importance of ranking, and take the time and effort to create the minimum number of categories, as well as powerful filters to easily search across product types.
When exposed to a rich category and the filter feature is not offered, many customers leave the site immediately. But when filtering is offered, it should be done right, as UX filtering confuses and disorients customers that eventually bounce too.
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