Naked Sundays
Naked Sundays
Online Retail. Skincare/Sunscreen
Online Retail. Skincare/Sunscreen
Naked Sundays is an award-winning, innovative beauty brand that combines high-performance sun protection with cosmetics, makeup, and skincare. The brand continues to influence a growing SPF movement by helping people make sun protection a natural part of their beauty routines.
Founded by former TV News journalist Samantha Brett, the brand began after she saw many of her colleagues undergo skin cancer removal procedures caused by long work hours spent outdoors. She recognized that no SPF product blended well with makeup, avoided a white cast, or allowed reapplication throughout the day without disrupting foundation or other cosmetic layers.
Naked Sundays emerged from this realization as a first-of-its-kind SPF line supported by science. Created by women for women, the brand aims to provide effortless protection and healthy-looking skin without interrupting daily routines. Its mission is clear. It strives to help reduce the rates of skin cancer for the next generation.
Naked Sundays launched its first product, the Hydrating Glow Face Mist, an SPF spray that doubles as a makeup setting mist. It sold out within two weeks. In the same year, the brand entered Mecca, a luxury retailer in Australia, with four products. Shoppers purchased three months of inventory in only 24 hours, confirming strong demand for SPF products that layer comfortably over makeup. The brand remains committed to delivering solutions that work with modern beauty habits.
Four years later, the brand continues to guide the global SPF movement and encourages people to see sun protection not as an optional extra but as a daily practice. It has created a new category that brings together makeup, skincare, and high-performance SPF in ways that support everyday life. This shift reflects growing interest in products that make sun protection wearable and straightforward. Naked Sundays continues to reach new customers who value both protection and performance.
The product line is now available at major beauty retailers and online platforms. It is offered in over 1,000 Ulta Beauty stores, over 1,000 Shoppers Drug Mart locations in Canada, and Sephora and Boots stores throughout the United Kingdom. These placements demonstrate strong and expanding demand across multiple regions.
The brand releases about 10 new products each year. This ongoing development ensures it continues to respond to consumer needs with new formulas that integrate SPF into a wide range of beauty routines. Naked Sundays maintains a consistent focus on innovation as it expands its range.
Naked Sundays is committed to making adequate sun protection enjoyable, wearable, and easy to incorporate into daily routines. The goal is to help reduce global skin cancer rates for future generations by offering protection that supports everyday use. According to the Skin Cancer Foundation, one in five Americans develops skin cancer by age 70. Having five or more sunburns doubles the risk for melanoma. These statistics highlight the importance of consistent SPF use.
Naked Sundays blends scientific innovation, plant-based skincare ingredients, and makeup quality finishes to create world-first SPF products that offer both beauty and protection. Plant-derived hero ingredients are added to each formula to help them blend effortlessly into makeup and skincare routines without disrupting comfort or appearance.
The collection includes a viral peptide foundation tint, the hydrating glow mist setting spray, water glow serum drops, a glow balm mineral stick in several blush shades, a bronzer, a hydrating moisturizer, and other cosmetics infused with protective benefits. A line of fragrances inspired by Summer is also available. Naked Sundays continues to expand its offerings to meet the needs of users who want SPF woven into every part of their routine.
The brand is committed to delivering cruelty-free products and avoiding sulfates (including SLS and SLES), GMOs, petrolatum, and synthetic colors. Its creams, serums, and lotions are fragrance-free to help ensure they feel gentle on the skin while still providing reliable performance. Naked Sundays aligns its product development with clean and responsible beauty principles.
Naked Sundays integrates sustainability into its product packaging and development practices. It uses repurposed tubes and bottles, offers reusable brushes and purses, and ships all products in 100 percent recyclable mailing boxes. These steps reduce environmental impact while maintaining quality and usability across the entire product range.
Naked Sundays has grown a large international following and earned multiple awards for its SPF-infused beauty innovations. It was included in the 2025 WWD Editors' Choice SPF Awards, where its CabanaClear Water Gel Serum SPF 50 was recognized as a top product in its category.
In 2024, the BeautyScreen SPF50 Peptide Foundation Tint was named Best Skin Tint for acne-prone skin by Cosmopolitan in the United States. In 2022, the brand received the Mecca Beauty Innovation Award, securing its position as the number 1 SPF skincare brand in the country. It was also named a finalist in the 2021 Beauty Design Awards for one of its sunscreen and skincare products.
Customer reviews continue to reflect high levels of satisfaction. One buyer described the Hydrating Glow Mist Setting Spray SPF as a product that sprays smoothly over makeup, leaves no white residue, and adds a subtle glow throughout long days. Another buyer shared that the CabanaClear Water Gel Serum SPF50 feels weightless on the skin, causes no eye irritation, and leaves no white cast even on deeper skin tones.
The brand has been featured in multiple beauty industry publications for its approach to combining skincare, sun protection, and makeup. Forbes published an article titled "This SPF-Infused Summer Cosmetic Is Sure to Break the Internet," highlighting its SPF-infused blush sticks as one of the season’s standout beauty launches. Reset Magazine praised the BeautyScreen SPF50 Peptide Foundation Tint for its lightweight feel, strong performance, and ability to effectively smooth skin tone.
Naked Sundays is committed to supporting charities that promote skin cancer prevention and awareness. The brand fosters education, early detection, and the importance of everyday SPF use. These efforts help reinforce its mission to encourage healthier sun protection habits and support communities working to prevent skin cancer.
Naked Sundays remains dedicated to offering sun protection that blends naturally into daily routines while supporting long-term skin health. Through its mission, innovation, and continued community involvement, the brand continues working toward a future with fewer skin cancer cases for the next generation.