Now Serving Breakfast

Breakfast at Burger King South Africa was launched through a fully integrated 360 campaign. As lead designer, I oversaw the visual execution across multiple touchpoints, from product photography to TVC support assets. The campaign’s objective was to drive awareness and sales of the new breakfast menu, launching nationwide across all Burger King restaurants.

The SpongeBob Movie: Search for Squarepants 

As Lead Designer, I led the visual development of the SpongeBob collaboration, translating the iconic character world into a bold, playful campaign that remained true to brand guidelines while driving strong consumer appeal. The work balanced nostalgia with contemporary design, ensuring relevance across a wide audience. I was responsible for the creative direction and execution across key touchpoints, delivering a cohesive and high-impact campaign.

X Marks the Drop & X-Tra Mile

X Marks the Drop was one of my first major integrated campaigns at Burger King South Africa. Created in collaboration with Pepsi and a local artist, the campaign combined exclusive digital artwork with a national promotional mechanic, giving guests the chance to win exciting prizes. I was responsible for rolling out the campaign across multiple creative channels, producing a variety of marketing assets that maintained a cohesive visual identity. The campaign later expanded into a nationwide roadshow, with branded activations at selected Burger King restaurants across Johannesburg and Cape Town, helping drive customer engagement through immersive brand experiences.

Miss Mani is a newly launched nail beauty business requiring a fresh, feminine and professional digital presence. I developed a mini corporate identity that captured the brand’s playful yet polished personality, creating a cohesive look across its key customer touchpoints.

The scope included logo development, Instagram profile and highlight icons, digital gift vouchers, and a selection of branded social media assets. Together, these elements created a cohesive online presence that gave Miss Mani the tools to introduce its brand professionally and connect with clients from day one.

As Beautiful Selection's sole designer, I managed the brand's complete visual communication across digital platforms. From conceptualising seasonal campaigns and creating promotional content to sourcing, retouching, and styling product imagery, I was responsible for bringing the brand to life through thoughtful, cohesive design. While working independently, I ensured a consistent visual identity across every touchpoint and delivered creative solutions that supported both brand awareness and sales objectives.

REI is an educational property investment company offering training and investment opportunities within the property sector. As Lead Designer, I managed all creative output across the brand, including the monthly publication and campaign assets for social media, web, email marketing, and webinars. I ensured brand consistency while translating complex investment content into clear, engaging visuals.

A key highlight was contributing to REI’s first immersive virtual webinar experience post-COVID, where we collaborated with a third-party team to build a 3D environment that allowed attendees to navigate the space via avatars, attend live sessions, explore sponsor booths and much more. 

At Proactive Hospitality Solutions, I worked closely with a variety of local and international hospitality clients, delivering a wide range of creative assets tailored to each brand’s needs. My work included designing rate cards, social media content, brochures, and additional marketing collateral, often adapting designs across multiple touchpoints. This role marked my first exposure to international clients and strengthened my ability to balance diverse brand identities while maintaining a consistent, high-quality design standard. Notable clients included Hatari, Mojo, Angala, Rupert & Rothschild.