NOW SERVING BREAKFAST

Breakfast at Burger King South Africa was launched through a fully integrated 360 campaign. As lead designer, I oversaw the visual execution across multiple touchpoints, from product photography to TVC support assets. The campaign’s objective was to drive awareness and sales of the new breakfast menu, launching nationwide across all Burger King restaurants.

The SpongeBob Movie: Search for Squarepants 

As Lead Designer, I led the visual development of the SpongeBob collaboration, translating the iconic character world into a bold, playful campaign that remained true to brand guidelines while driving strong consumer appeal. The work balanced nostalgia with contemporary design, ensuring relevance across a wide audience. I was responsible for the creative direction and execution across key touchpoints, delivering a cohesive and high-impact campaign.

X-Tra Mile

As Lead Designer, I led the visual development of the SpongeBob collaboration, translating the iconic character world into a bold, playful campaign that remained true to brand guidelines while driving strong consumer appeal. The work balanced nostalgia with contemporary design, ensuring relevance across a wide audience. I was responsible for the creative direction and execution across key touchpoints, delivering a cohesive and high-impact campaign.

REI is an educational property investment company offering training and investment opportunities within the property sector. As Lead Designer, I managed all creative output across the brand, including the monthly publication and campaign assets for social media, web, email marketing, and webinars. I ensured brand consistency while translating complex investment content into clear, engaging visuals.

A key highlight was contributing to REI’s first immersive virtual webinar experience post-COVID, where we collaborated with a third-party team to build a 3D environment that allowed attendees to navigate the space via avatars, attend live sessions, explore sponsor booths and much more. 

At Proactive Hospitality Solutions, I worked closely with a variety of local and international hospitality clients, delivering a wide range of creative assets tailored to each brand’s needs. My work included designing rate cards, social media content, brochures, and additional marketing collateral, often adapting designs across multiple touchpoints. This role marked my first exposure to international clients and strengthened my ability to balance diverse brand identities while maintaining a consistent, high-quality design standard. Notable clients included Hatari, Mojo, Angala, Rupert & Rothschild.