Spiral Dance

Target audience:
Motivated youth, committed women, individuals sensitive to environmental issues.

Communication channels:
Social media: Share visually appealing content and engage with the online community.
Local events: Participate in community events, festivals, and markets to raise awareness and recruit new members.
Conferences and workshops: Organize talks, workshops, and film screenings to educate and engage the public on environmental and ecofeminist issues.

Communication strategy:
Playful, dynamic, and organic visual identity reflecting the association’s vibrant atmosphere.
Highlight bold, revolutionary values through inspiring visuals.
Handmade collages to convey authenticity, closeness, and spontaneity.
Use candid photography to capture the energy and commitment of the association’s members.
Emphasize harmony among individuals and the importance of community in social change.

MANDATE :
A new Fribourg-based association is mandating you to create its visual identity.

A new association from Fribourg (Spiral Dance) wants to create a new visual identity. 

Create an Instagram account and define a communication strategy in 9 posts and 3 stories. It is necessary to define the identity and create the 9 posts and 3 stories to post on instagram.

A visual and narrative concept must be established with a global vision for the instagram account (community manager’s vision) and must be made visible through a canvas on a specific temporality.