Myntra vernacular search feature aimed at empowering multilingual online shoppers. The feature allows users to search for products using regional languages, including Hindi, Bengali, Telugu, Tamil, and Kannada, among others. By enabling customers to shop in their preferred language, Myntra is trying to improve accessibility and inclusivity for India's diverse linguistic population. This move reflects Myntra' s commitment to leveraging technology to meet the evolving needs of its customers. 

My Stylist is our newly launched feature on the Myntra app, designed in-house by our team of experts, that recommends our fashion-forward customers complete shoppable looks. The feature can be accessed through the floating action button or ‘M-Explore’ on the homepage of the app.

MyFashionGPT enables users to discover related product options to complete a look on Myntra app using a natural language query - Powered by ChatGPT’s semantic understanding, MyFashionGPT will scout through millions of styles available on Myntra to give users up to 6 ensemble options for men and women, matching their query