CSR And DEI Initiatives at Meesho

CSR Initiatives at Meesho:

Social Commerce for Empowerment:
Meesho pioneered social commerce in India, providing a source of income for millions of homemakers. Through its platform, Meesho connects small businesses with resellers, primarily homemakers looking to supplement their family income. The company targets tier 2 and tier 3 cities, boasting over 17 million resellers, 15 million of whom are women.

Farmiso:
During the pandemic, Meesho launched “Farmiso,” an online grocery business that connects small businesses with resellers. This initiative aims to provide income opportunities to homemakers and promote local businesses.

Meesho Sakhi Program:
The Meesho Sakhi program empowers women entrepreneurs by providing training, resources, and support to enhance their business acumen. This initiative aims to bridge the digital divide and enable women to leverage the platform effectively for their entrepreneurial ventures.

Sustainability Initiatives:
Meesho is committed to environmental sustainability. The company has initiated measures to reduce its carbon footprint, such as adopting eco-friendly packaging solutions and promoting sustainable business practices among its sellers and resellers.

DEI Initiatives at Meesho:

Inclusion:
Meesho places a strong emphasis on inclusion with several initiatives:

• Gender Neutral Parental Leave: Ensuring equal parental leave for all employees.

• Liberal “Family” Definition in Insurance: Providing insurance coverage for LGBTQ+ and live-in partners.

• Infertility Coverage: Offering coverage for infertility treatments.

• Gender Reassignment Leave: Providing leave for gender transition.

• 64 Optional Leaves: Covering various holidays and special days.

Capability Enhancement Program (CEP):
Encourages continuous learning by allowing employees to pursue interests, skills, or hobbies outside of work on a fully-reimbursable basis. Supports career aspirations through individual development plans, education assistance, certification assistance, and personal development assistance.

MeeSOPs (Meesho Stock Options):
Allows every employee, regardless of seniority, to benefit from Meesho’s growth. MeeSOPs vest by the end of the first year, providing opportunities for employees to participate in ESOP liquidation programs.

Infinite Wellness Leaves:
Recognizing the need for physical, emotional, and mental well-being, Meesho offers up to 365 days of wellness leaves for critical illnesses or personal goals outside of work.

Diversity Recruitment:
Meesho actively recruits from diverse backgrounds, focusing on increasing representation across all levels of the organization. This includes partnerships with organizations that specialize in diversity hiring and creating a workplace culture that values diverse perspectives.

Employee Resource Groups (ERGs):
Meesho supports various ERGs to foster a sense of community and belonging among employees. These groups provide support, advocacy, and networking opportunities for underrepresented groups within the company.

Inclusive Leadership Training:
The company provides training programs for leaders to promote inclusive behaviors and mitigate unconscious bias. This ensures that managers and team leaders are equipped to create an inclusive and supportive work environment for all employees.

Gender workforce ratio

Meesho Gender workforce ratio

Sources :

https://medium.com/meesho-tech/asha-ashok-meeshos-first-woman-tech-employee-on-how-solving-tech-challenges-taking-ownership-a6fa2b8f16bd