Campus Initiatives

Demand generation exercise:

Usually Amazon has 2 planning cycles, AOP1 and AOP2. Most of the campus numbers are allocated in AOP1, Businesses will have to work with the HRBP team to not exceed their BIS numbers and plan for campus hires.

E schools: They look at NIRF rankings and ratings shared by them and also look at the historical data on the maximum number of selected students.

Amazon Student Programs:

RLDP: Retail Leadership Development Program

MBA Graduates:

After completion of  their Internship, recent graduates go through a program for 3 years where they will have 2 rotations, Candidates will go through both functional and leadership career guidance, they will have a mentor associated with them.

Functional Guidance is broadly split into 3 verticals- Vendor Management, Marketing Management and Category Management.

Amazon WOW:

https://amazonwowindia.splashthat.com/

Program is to hire for women candidates who are passing out in the next 2-3 years. These events run for the whole of the year which consists of webinars which includes DS& Algo, Sessions on various trends in Software Engineering and Sessions on Leadership Principles.

Interested candidates are required to fill in the form on the website link and it will have roles for both Interns(2 months and 6 months) and FTEs 

Interns will have an online assessment covering debugging, coding, aptitude, LP round and HM round

FTEs will have online assessment, 2 technical rounds and 1 HM round.

Amazon Future Builders Program: AFBP

Amazon Future Builders Program is for those aspirants who are enrolled in the premier management schools in India, such as IIMs, ISB and XLRI. The main motive to launch the AFBP program by Amazon is to prepare the aspirants to better perform for leadership roles at the company.

During the programme, students are allowed to experience a thorough knowledge of Amazon’s businesses by going through an incubator period of 2 months.

After this incubation period, candidates will go through a 24-30 months period where they will be able to gain domain expertise in particular Lines of Business

The AFBP program aims to provide in-depth business experience by various means and measures such as learning, training, networking, as well as mentorship opportunities too as mentioned by Amazon’s officials.

Those who are interested are required to connect with their placement cell in their respective institutes

 Selected candidates will be invited for an online assessment and video/phone interviews

Post completion of their respective courses, these selected candidates will start with the AFBP incubator period

FLDP Program:Finance Leadership Development Program

MBA Graduates after Internship come in as Senior Financial Analyst and then there is rotation program which gives various breadths

 General function is to working with various business partners make better financial decisions create a metrics to make these decisions on the particular project 

AWS Early career Programs:

Work based learning program which consists of 12 weeks of paid on the job training in AWS data centers which doesn't require a college degree or any prior experience, these people are called as early career talent which includes student interns, recent graduates at all educational levels from high school to PhDs, career-switchers seeking entry-level roles, and military veterans and their spouses. AWS provides pathways into high-demand tech roles through company-sponsored development and education programs.

TechU Program:

AWS Tech U is a 48-week residency program for new AWS employees. Residents have the opportunity to participate in project-based learning, creative real-world problem solving, and on-the-job training. Supported and supervised by AWS experts, this residency program offers these new AWS professionals time and space to develop technical expertise in AWS Cloud computing.

Branding Initiative:

Amazon Prime Campus Ambassador Program:

Launched in various colleges across Delhi and Bangalore, Peer to Peer student marketing about various Amazon prime usage benefits.

Apart from Peer to peer it also had social media, email marketing and google ads, Also created a microsite dedicated for this program which in return got them 600 applications for Ambassador role.

Post this they conducted Interview based on various competencies to Identify Amazon campus ambassadors for various colleges.

These Ambassadors help them in peer to peer marketing about Prime, run various initiatives about prime for the whole of the year, run various competitions, Case study exercises etc.