6 Keys To Run A Successful Spa And Salon Business In COVID Times

If you want a safe business to begin your entrepreneur career you might as well start with a spa and salon business. The beauty industry is one of the most profitable industries. However similar to other businesses it also took a hit due to pandemics.

You might be thinking that personal interaction is more critical for the beauty and wellness industry therefore how is one supposed to start a business? Physically touching your clients during the treatments cannot be avoided at any cost.

So, if you are worrying you won’t be able to run our spa and salon business during COVID times, then relax.

Take a deep breath.

It is a hard decision, but the salons, spas and massage studios, etc are taking some factors into consideration.

1. Say No To Unnecessary Contact

Surely, you want to make your salon a safe sport for the clients. You may place the setting in such a way that it is 6 feet apart. But this is related to the services you provide.

Besides this, you can eliminate the waiting room i.e. close it down. Instead of taking full-fledged appointments be selective. Also, you can rotate the staff shifts which will be helpful to keep the place less crowded.

Also, do hire payroll services for small businesses. They work remotely and you can be in contact with them over the client portal software. They exclusively will manage the financial concerns remotely.

2. Online Retail

If your spa and salon also sell customized beauty products, then you can maintain an online store during a pandemic. As long as you have enough supply to deliver, demands will surge from customers.

The comfort of using familiar beauty products like massage oil, shampoo, essential oils, etc gives the customer satisfaction during such hard times too. Sales will double or may even quadruple!

Maintaining your online retail beauty store will guarantee profit too even during the lockdown. On the brighter side, payroll outsourcing services you hired to do remote work can manage the accounts and transactions easily.

3. Pre-Booking

Whether you plan to run your spa and salon business with 50% equipment and staff, or sell the retail products online, you can offer your clients pre-book.

Loyal customers are not so hard to persuade, with the right incentive, like discount offers, you can make a great sale with pre-booking too.

It creates a sense of urgency in customers to buy certain products from their favorite salon. This way once your business is effective in running, you will have a reopening waitlist only in our hand.

4. Limited Services

One of the smart ways to run your salon business successfully is to limit the number of services you provide. For instance, before a haircut, you have to wash and massage the hair. Instead, you can ask the client (at the time of appointment) to come with freshly washed/wet hair. This will reduce the work and the client will not have to wait long to get a haircut.

Streamlining the service you provide is crucial at this point. When you are making online bookings, you will need to reduce the full-fledged services. Or make sure to come up with your own ideas that will not affect the quality of service.

5. Reconsider The Fees

Covid is an open season to a virus which means it’s hard to open the business in a full run. To accommodate the customer, you can entertain them with the idea that if they can’t make it to the time of appointment it’s okay for them to cancel - without any fee cancellation.

Make sure to inform your clients that it’s okay to cancel the appointment but even to do so, they should tell you in advance. This surges the loyalty points between the customers.

6. Practice Clean

You might already be doing everything in your power to keep things clean. But even so, you can miss a spot or two. Think about the spaces that are hard to reach or most commonly used that can nest a virus.

Sanitize the door handles, equipment, and every piece of furniture inside the establishment. Use autoclaves to sterilize every tool, and keep sanitizers at every working station and at the points of entrance too.

If you follow these healthy practices, then you can make it through the COVID. Just be prepared and handle things wisely to ensure your spa and salon business runs smoothly.