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How to make your service description strong?
A clear, compelling service description can make the difference between someone scrolling past or deciding to buy from you, especially in the Dutch market. It’s more than just listing features. It’s about connecting with your customers and showing them why your product is perfect for them. If you are considering putting yours services on a web page, here’s how to create service descriptions that works.
1. Think about your target audience
Before you start writing, you should think about your target audience or as they say in dutch "Ken je doelgroep". Think about what problem your services solve and use language that your customers use every day. A strong service description is short, clear, and highlights the benefit to your client. Think of it as a mini-pitch.
2. Start with the outcome
Lead with the result your client will get. People respond more to what a service will do for them rather than what it is.
Example:
Instead of: “We offer bookkeeping services and monthly reports”
Try: “Keep your finances stress-free with clear, accurate reports every month.” or
“Stay organised with accurate, up-to-date financial records that keep your business running smoothly.”
3. Use Subtle Local Touches
If you’re targeting the Dutch market, especially as an international brand, you can weave in familiar Dutch words or phrases without overdoing it. This makes your copy feel local and relatable and it also helps with SEO. Google loves content that matches what people actually search for. These terms can help your service show up in local search results. Being found on Google means more potential clients can discover your business organically, increasing your reach without heavy advertising costs.
With MyNiche, you get an extra advantage: once your website is live, your web page is also listed in the MyNiche Hub. That means people on the MyNiche platform can discover your services directly, giving you another channel to attract clients.
Example of service description:
This service is like a digital "handboek" for your team, making it easy to stay aligned and productive.
A single, well-placed Dutch word or phrase adds warmth without feeling forced.
4. Make it scannable
Aim for one main idea per sentence. Long sentences are harder to process and can lose your reader’s attention.
Example:
Services we offer:
Accurate bookkeeping – keep your financial records up-to-date and organised
Monthly reports – easily track performance and make informed decisions
Simplified tax preparation – save time and reduce stress during tax season
5. Include a soft call to action
Depending on how your services are lined up on your website, you can add a simple call to action. Keep it friendly and simple. Even a small nudge encourages clients to act.
Examples:
“Ready to simplify your finances? Let’s get started.”
“Start your journey to a stress-free bookkeeping process today.”
and then you can include a contact button so that people can easily contact you.
Do you know you can create a custom message in your contact buttons! When someone clicks, it comes with a prefilled message, making it easier for clients to reach out and increasing the likelihood they actually contact you. Grab our free service description guide below and I'll show you how.
6. Add it to your Website
Once you have your service descriptions and contact message format ready, update your website. Your website can now communicates your services clearly and professionally, ready to convert visitors into clients!
Grab our service description guide
With our service description guide. You'll not only learn how to create a prefilled button text that encourages more messages and inquiries, but how to write the perfect service descriptions for all of your services in minutes. Let's turn visitors into paying clients.
Tip overview
Use language your customers use every day and avoid overly technical terms. Your clients want to know what’s in it for them.
Think about what your ideal customer would type in Google when looking for your service. Then, naturally include one or two of those words in your description.
Use Dutch words sparingly and naturally. Just one or two per sentence or description.
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