Highlights and Case Studies
Highlights and Case Studies
Embedded Files
Published Case Studies on Reforge Artifacts
Published Case Studies on Reforge Artifacts
Case studies across e-learning, fem-tech, e-mobility and gaming
These are a few of the case studies I have worked on that are published as artifacts on a global platform called Reforge where product managers and growth managers share expertise, collaborate and learn together to increase the success factor of their companies.
Willa
Willa
Launching Willa Enterprise Product
Developed an API integration with Airtable within one week to onboard a major client, saving the collections team one day per week in data entry.
Collaborated with engineering to design and implement the API integration, ensuring seamless data syncing between platforms.
Conducted thorough research to identify the most efficient integration methods and tools, optimizing the process for maximum efficiency.
Increased free to pay ratio by 30% in one month.
Analyzed customer data to identify key insights and pain points, informing strategic changes to the product.
Implemented targeted marketing campaigns and product optimizations based on user behavior and feedback.
Results:
Successfully onboarded a major client, demonstrating the product's capabilities and generating significant revenue.
Improved free to pay ratio by 30%, driving increased revenue and customer retention for the company.
Hedvig
Hedvig
Enhancing Web Acquisition for Hedvig
Task: Improve web acquisition through research and testing.
Conducted in-depth user research to understand pain points and opportunities for improvement in the web purchase flow.
Collaborated with UX Design, User Research, Analytics, Marketing, and Customer Experience teams to implement design changes and optimizations.
Results:
Increased web acquisition and conversion rates, driving growth and revenue for the company.
Enhanced user experience and satisfaction, resulting in improved customer retention and loyalty.
Paradox
Paradox
Relaunching Paradox Wikis and Forums
Relaunch and rebrand the Paradox wikis and forums to engage users and increase monthly active users (MAU).
Led the redesign and rebranding process, working closely with design and development teams to create a modern and engaging user experience.
Implemented new features such as an upvoting system for bug analysis and prioritization, enhancing user engagement and satisfaction.
Results:
Increased MAU to over 2 million, establishing Paradox wikis and forums as a key platform for community engagement and support.
Streamlined bug analysis and prioritization processes, leading to faster issue resolution and improved product quality within the QA game development team .
Speaking Engagements & Published articles
Speaking Engagements & Published articles
Speaking at the Inspirational Women in Business event in 2023 at the Stockholm University.
Speaking at the Inspirational Women in Business event in 2023 at the Stockholm University.
We are building the African ecosystem and creating sustainable ways for funding to flow to companies that are making real impact in people’s lives.
We are building the African ecosystem and creating sustainable ways for funding to flow to companies that are making real impact in people’s lives.
This article sparks an aura of hope, a snippet of empathy, a nostalgic connection to the hero's journey and a commitment to getting up even after falling.
Speaking at the Inspirational Women in Business event in 2023 at the Stockholm University.
Speaking on Personal Branding on LinkedIn at the Women in Business event in 2023 at the Stockholm University.
Reviews From Event Participants & Mentees
Reviews From Event Participants & Mentees
Here's a Snapshot of My Published Capstone
Here's a Snapshot of My Published Capstone
Platform Role in the African VC Ecosystem
Platform Role in the African VC Ecosystem
My Capstone project (published on Jan 22, 2024) explores the optimal timing and strategic considerations for implementing a Platform role within VC firms, addressing key factors, challenges, and metrics for success. Drawing insights from Heads of Platform at leading VC firms informs this comprehensive investigation.
My Capstone project (published on Jan 22, 2024) explores the optimal timing and strategic considerations for implementing a Platform role within VC firms, addressing key factors, challenges, and metrics for success. Drawing insights from Heads of Platform at leading VC firms informs this comprehensive investigation.
The images below showcase visual representations of my Capstone project process, from initial research and ideation to data analysis and final insights. Each image reflects a stage of the project, highlighting key findings and methodologies used to investigate the role and impact of Platform strategies in VC firms.
The images below showcase visual representations of my Capstone project process, from initial research and ideation to data analysis and final insights. Each image reflects a stage of the project, highlighting key findings and methodologies used to investigate the role and impact of Platform strategies in VC firms.
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