WHO I AM

I'm Musa Adeolu Adepoju, a Data Analyst focused on Business Intelligence, data visualization, and decision-support analytics.

I work with tools including Power BI, Excel, SQL, Tableau, Power Query and DAX to transform raw business data into meaningful reports and interactive dashboards.

My approach combines technical analysis with business storytelling—because a dashboard should do more than display numbers.

It should help people understand what the numbers mean and what to do next.

WHAT I DO

My work focuses on turning complex datasets into practical answers to business questions.

I analyze areas such as:

Revenue & Profitability
Identify performance drivers and opportunities.

Customer Analytics
Understand customer behavior, segmentation and churn.

Sales & Product Performance
Identify trends, high-performing products and commercial opportunities.

Operations & Supply Chain
Monitor efficiency, delivery performance and operational risk.

Business Intelligence
Build centralized KPI reporting that supports better decisions.

MY ANALYTICAL PHILOSOPHY

DATA SHOULD DO MORE THAN REPORT THE PAST.

It should help businesses:

Understand → Identify → Decide → Act

That's the philosophy behind projects such as SUPPLYCHAIN360, where operational data is transformed into a complete view of commercial and operational performance.

MY CORE TOOLKIT

Tool                                                                             Focus

Power BI                                                            Dashboards & Business Intelligence

DAX                                                                    Measures & KPI calculations

Power Query                                                     Data cleaning & transformation

SQL                                                                    Data extraction & analysis

Excel                                                                  Analysis & reporting

Tableau                                                              Data visualization

Data Modeling                                                   Relationships & analytical structures

PROJECT EXPERIENCE

FROM ANALYSIS TO BUSINESS STORYTELLING

My portfolio includes analytical projects covering:

• Supply Chain & Logistics

• Customer Retention & Churn

• Banking

• E-Commerce

• Sales & Profitability

• Healthcare

• Global Economic Indicators

• Operations