Content and presentation is almost perfect.
Either the content or the presentation is almost perfect, but the other one could use some work.
Both the content and the presentation could use some work.
Both the content and presentation are generally bad.
Grading Philosophy
You can pass my class with a D if you try. You can generally get an A or a B if you try a little harder. I do not believe my job is to fail you, I believe my job is to persuade you this stuff is interesting, which results in you easily earning a high grade. If you turn something in, you will at least get half credit, even if it's terrible. You will only get a zero if you do not turn something in. Turn in all the things.