When Janine realized that there was a lack of black people in the luxury brand industry, she knew she had to do something about this. Janine, being the superpower she is, decided that a luxury brand that modeled brands like Versace, Givenchy, Armani, Balenciaga, Buscemi, etc. was a necessity. She knew that this was a very bold move, but that did not hinder her vision for a minute. She knew that it would be important for her to establish a solid brand that reflected black culture and wealth. M U R C I is unlike most luxury brands because it has affordable apparel and accessories as well as more expensive apparel. Something in between for people who enjoy luxury and black culture.