Car buying process can be an extremely exciting time for the customers. As it is a major investment, most customers conduct proper research before even stepping into a dealership. Modern customers find a wealth of information available at their fingertips, including videos, reviews, comparisons, blogs and more about diverse vehicles. Easy online information availability goes a long way in helping car buyers to make an informed purchase. In fact, many customers today are prepared to skip the dealer altogether, and willing to directly buy cars from the website of an automobile brand or their dealerships.
With an increasing number of options being available to the customers throughout their journey, the automobile industry needs to modernize customer experience as per the digitally savvy buyers of today. This is where Omnichannel Marketing Automation comes in. This system allows car brands and dealerships to create an experience that is flexible enough to personalize the journey of each customer as per their needs.
Engaging the connected consumer
More than 90% of buyers today get the information they want from digital sources when buying cars. This essentially underlines how important it is for a company to maximize its online content and marketing efforts to deliver all needed information upfront, ranging from inventory availability and financing options to model features and pricing. With the right ominichannel software, you can allow customers to interact with your brand via varied digital means. For example, they can get their questions answered in real-time through chatbots, which can provide access to further information or even customized recommendations. As the journey progresses and the customers further engage with the automobile brand, data can be leveraged via analytics to create better engagement, visibility and targeting. Omnichannel Marketing in India is extensively used in multiple industries, including automobile.
Usage of omnichannel technology like the Axiom Software allows automobile brand and dealerships to integrate their customer touch points, across phone, web, app and more. Hence, you will not lose valuable customer information as they move up through their journey. This helps in building customer trust and improves their experiences, while ensuring that the customers don’t have to go through the headache of repeating themselves. Omnichannel marketing platforms enable you to store interaction history and customer data, thereby helping in the creating of a holistic, unified view of your customers. It will empower your team to provide a continuous customer experience. Axiom Software Price and details of similarly renowned omnichannel marketing software can be found on the web.