Digital Marketing Certified Expert | Scaling B2C & B2B brands with SEO, Paid Search & Display
Is proud to be the Middle East distributor located in Dubai UAE of various environmental equipment. They are a privately owned company with a combined 30 years of experience in the industry. One of the most respected suppliers in the Middle East.
Objectives
Tackled a wider net of keywords and user experience improvements to garner more conversions.
Strategies:
- User experience enhancement: Spice things up on Ecosolution website with brand colors, clear headers and engaging call to action (CTAs). This led to more local and international conversions and direct chat.
- Keyword strategy: Needed to understand why people looking for certain products weren’t landing on website product listings. The answer was a few adjustments to their keywords, including short & long-tail variations and keyword phrases that included specific products to rank higher.
- Technical SEO Audit: Sometimes website miss the mark with SEO. Conducted a full audit to catch all issues effecting the site’s appeal to SERP.
- Competitive analysis: Ecosolution wanted certain keywords ranking, had to review their competitors to see what was missing.
- Off page activities: Published more than 200+ content blogs, ping submissions across various types to boost off page backlinking to generate organic traffic.
The results were:
- 109% increase in Organic search clicks
- High rankings for non branded keywords top under 1-7 for most selected keywords
- Increased organic search users from 0% to 100%
- Grew backlinks from 0 to 471