Profilee

Profilee is a social media platform for creating, sharing, and discovering short videos(Reels). The app is used by young persons in general as an outlet to put forward themselves through giving a song, dancing, comedy, and lip-syncing and lets users make come into existence motion viewing records and give part them across a town.

“Profilee short video app site balance speed, functionality, and design.” In 2014, the application of smartphone short video brought a new round of tide in China,however, there is not a unified definition of it in the academic field and industrial fields. It is believed by some people that a short video is a new video format with a video length of several seconds, Mainly relying on the mobile smart terminals to realize rapid shots and beautifying editing, and realize Real-time sharing and seamless connection in social media platforms. The incessant development of mobile social video makes it possible for people to capture An extremely short video (8-30 seconds generally) with a smartphone or tablet PC. Some people believe That the social application of mobile short video is a new social application based on the mobile smart Terminal, so that people can capture video within a short period of time (generally within 30 seconds) With mobile devices, which also can be edited and beatified rapidly. The concept of a smartphone short video includes video length, a mobile smart terminal, rapid editing and beautification, and social sharing. Besides, this kind of social form is called in different ways, such as “mobile social video”; “short video”, “video clip” and so on.

Usability study

1. Participants thought that the website could be inclusive by offering more size options

2. There is a need to include an icon that allows the user to view more videos at once on the Category Page

3. Participants wanted to see all the applied filters and have the ability to clear them on the Category Page

4. Including numerous images/videos that allow the user to closely examine the quality of the videos

5. Providing a size guide, specific videos details, and information regarding the model to allow the user to determine the sizes more accurately

6. Implementing filters that enable the user to refine searches easily

During this project, I found the user interviews to be quite helpful as they provided insight that I originally did not think of. Doing so taught me the importance of removing bias as I conduct research. Although this entire process took quite some time as it was my first time working on a UX project, it was a learning experience that truly taught me a number of important skills that a UX Designer needs. With my newly attained knowledge and skills, I feel more confident in my ability to tackle new projects.

By incorporating the Design Thinking approach, I was able to empathize, define, ideate, prototype, and test. Through this particular process, I was able to understand the ways in which each of the steps could be used to help develop the final product.

Accessibility considerations

1. I conducted remote usability testing using a high-fidelity desktop prototype.

2. It was conducted to test the flow of design, ease of navigation, and the extent to which the design accurately reflects the brand’s values.

3. The test was also used to see whether the design solves the user’s needs and pain points that were captured during the research phase

Reviews

1. In addition to that, I learned the importance of empathizing with the user.

2. Not only does it allow me to better understand the needs and pain points of the user, but it also enables me to address the problem in a human-centered manner.

3. Most importantly, I learned that design is an iterative process that requires much time and effort.