Croven Fashion

"It should come as no surprise that you can shop with an app. I am going to discuss the process of designing a responsive fashion e-commerce website that allows online shoppers to have a more efficient and error-free experience."

With the undertaking idea formed, I looked at online shopping platforms. With the outbreak of COVID-19 that forced all of us to stay inside, many turned to online shopping as a way to spend time. Because of this, online fashion retailers saw a dramatic increase in revenue during the pandemic. In fact, the fashion e-commerce industry accounted for approximately 29.5% of sales in the United States in 2020. We used this news given to put clearly our user talk with questions and will again go through them when making work-plan and design decisions.

Usability study

1. Participants thought that the website could be inclusive by offering more size options.

2. There is a need to include an icon that allows the user to view more products at once on the Category Page.

3. Participants wanted to see all the applied filters and have the ability to clear them on the Category Page.

4. Including numerous images/videos of the product that allow the user to closely examine the quality of the product.

5. Providing a size guide, specific product details, and information regarding the model to allow the user to determine the sizes more accurately.

6. Implementing filters that enable the user to refine searches easily.

During this project, I found the user interviews to be quite helpful as they provided insight that I originally did not think of. Doing so taught me the importance of removing bias as I conduct research. Although this entire process took quite some time as it was my first time working on a UX project, it was a learning experience that truly taught me a number of important skills that a UX Designer needs. With my newly attained knowledge and skills, I feel more confident in my ability to tackle new projects.

By incorporating the Design Thinking approach, I was able to empathize, define, ideate, prototype, and test. Through this particular process, I was able to understand the ways in which each of the steps could be used to help develop the final product.

Accessibility considerations

1. I conducted remote usability testing using a high-fidelity desktop prototype.

2. It was conducted to test the flow of design, ease of navigation, and the extent to which the design accurately reflects the brand’s values.

3. The test was also used to see whether the design solves the user’s needs and pain points that were captured during the research phase

Reviews

1. In addition to that, I learned the importance of empathizing with the user.

2. Not only does it allow me to better understand the needs and pain points of the user, but it also enables me to address the problem in a human-centered manner.

3. Most importantly, I learned that design is an iterative process that requires much time and effort.