Positioning
Postion statement
SWOT Analysis
IFE
VRIO
EFE
Conducted a situation analysis (SWOT, competitors, and market trends) to define opportunities for growth.
Developed the Business Model Canvas to clarify value proposition, customer segments, and revenue streams.
Defined clear marketing objectives aligned with Lisan Academy’s mission (increasing brand awareness, and generating leads).
Created the positioning strategy, presenting Lisan Academy as a trusted, modern, and culturally connected brand in Arabic language education.
The project delivered a comprehensive strategic framework for Lisan Academy’s digital marketing, enabling the academy to build a strong brand identity, attract international learners, and increase student enrollment