A Business to Business (B2B) portal facilitating online Marketing Support to Micro, Small & Medium Enterprises (MSMEs) by way of increased visibility, connecting buyers & suppliers, Trade leads & Keyword based unlimited Tender Alerts to grow their business.
Embedded Files
SCOPE: The scope of services includes:
a) Increase discoverability of MSMEs through Web presence.
b) Provide online platform to MSME’s for showcasing their product & services.
c) Increased Market Access through B2B marketing.
d) Connecting buyers and suppliers.
e) Exhibit the core competence of Indian SMEs.
f) Facilitate MSMEs participation in Public Procurement by providing Tender & AOC
Information.
g) Business Solutions from Third Party Service Providers.
Initiative taken by the MSME Global Mart portal during the F.Y. 2020-21 in order to facilitate the MSMEs are as follows
Initiative taken by the MSME Global Mart portal during the F.Y. 2020-21 in order to facilitate the MSMEs are as follows
1. Special Promotional offer in Pandemic: A special offer driveof 50% discounted on Membership fee of NSIC B2B portal MSME Global Mart was launched in FY 20-21 during last year Pandemic, in order to increase beneficiaries and provide online marketing support to more and more MSMEs. Also Renewal Grace period was also extended from 30 to 90 days, enabling Free & Expired units to upgrade & renew their membership during that period. Offer was published in in all leading News papers by Ministry of MSME with Hon’ble Prime Minister’s photograph (Copy of the advertisement is enclosed). This Special offer resulted in to addition of 206% more beneficiaries during 1st Quarter (Apr-June) of COVID Lockdown as compared to same period last year.
2. FREE membership: Extension of Trial Period of Free Membership from 7 to 30 days enabling units more time to explore benefits of the portal.
3. Paperless Online Registration Tool: This initiative was taken during pandemic and was launched by NSIC Digital Services Facilitation Div. to facilitate Filed Offices for registering New MSMEs on NSIC B2B portal MSMEmart. Using this online tool Filed officials can now register MSMEs online without filling a single paper for providing them much needed Marketing support. It is very useful in situations like COVID, Strikes etc.
4. Launch of Mobile App: The services of MSMEGlobalMart are also available through a mobile app since November-2020. The key features offered in the first version of this App include Public Procurement Information, International Trade, Key Catalogues, Success Stories, Prospective buyers etc. The app is gaining popularity and has more than 35, 000 download with 4.5+ ratings by users.
5. Dissemination “Award of Contract (AOC)” information of Public Procurement: Members of MSMEGlobalMart can access the details of “Award of Contract (AOC)”for the public procurement happening in the country. This information gives insights to MSMEs for deciding the price of their products/services to compete in the public procumbent process and be a part of supply chain of central/state governments.
6. MoU signed with TRIFED: The initiative aimed for Promoting TRIBAL Artisans /Entrepreneurs for providing them much needed Marketing Support by providing them online platform for wider access and visibility in Domestic & International market.
7. Special offers on Healthcare Services of Major Hospital Groups: NSIC has realised other needs of MSMEs during pandemic scenario apart from their business needs and to cater them, NSIC entered into MoU with four major Hospital Groups Apollo, Max, Fortis & Metro for providing attractive discounts to MSMEGlobalMart registered members & their dependants on various medical services like Investigation, In-patient services, preventive health check-ups etc.
8. On-boarding of MSME Global Mart on UMANG APP: Initiative have been taken to on-board NSIC B2B portal MSME Global Mart services on UMANG Mobile App, a digital initiative of National e-Governance Division (NeGD), Ministry of Electronics and Information Technology (MeitY), to drive Mobile Governance in India, intending to make government services available to the general public online and around the clockwith over 3cr users.
Launching of ICT Enabled Digital Services Facilitation
In order to facilitate MSMEs in terms of Technology adoption and achieve higher business efficiencies, business automation and compliances, NSIC has recently forayed into Digital Services Facilitation through aggregation with leading service providers of ICT Services mainly ERP & Accounting Software, Sales & Marketing solutions, Connectivity & Collaboration, Cloud based software suite etc.
The Objective is to facilitate MSMEs with the Key products/services with special offer & transparent and affordable prices by on boarding various service providers offering the products/ services that are required by them for adopting the digital ways of managing their businesses.
The Corporation after having launched the new vertical of ICT Enabled Digital Services Facilitation in FY 2020-21 has so far empanelled few leading service providers namely M/s Adaequare Info Private Limited, (Ubooks) M/s Dun & Bradstreet Information Services Private Limited, M/s Bharti Airtel Limited and M/s Zoho Technologies Private Limited.
The present range of products/services includes Accounting & GST compliance software, Sales & Marketing information for domestic & export markets, ICT service including data, cloud, security & video conferencing and cloud based business software suite. Details can be found onnsic.co.in/schemes/Digital Services. These services can now be availed from any field office of the Corporation.
Page updated
Google Sites
Report abuse